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4 Points to Share with Advertisers About Your AAM Audit
April 16, 2021
Whether you’re selling ads in print or online, there’s a foundational cornerstone for any transaction with advertisers: trust.
Independent third-party audits are critical to achieving that trust. When you engage in an AAM audit, you demonstrate your commitment to providing accurate, transparent data. AAM helps publishers stand out by providing advertisers with data that meets the highest industry standards.
What points should you share with advertisers about your audit? Here are four suggestions along with some commentary from AAM’s clients about how they use AAM to buy and sell media: ....

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