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Mobile Premier League had plans of spending 40% of its marketing budget on IPL this year. With the suspension of the league, we speak to Abhishek Madhavan,
In-depth: Has IPL become an overcrowded Kumbh for brands?Â
Brands are willing to shell out any amount to be visible during IPL matches. But does the high cost justify the cluttered visibility for brands? BestMediaInfo.com explores Mumbai, April 20, 2021
Brands say they are paying anything between 30% and 40% more to advertise during Indian Premier League (IPL) matches now compared to the 2019 season of the cricketing extravaganza.
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Almost every big brand is advertising during IPL either through direct association or through the team sponsor route. Given the names of brands, do the cluttered visibility and below par creatives deliver a strong ROI for them? Some brands believe that the tournament does what other properties do not.
With an aim to increase its user base to 10 crore, the MPL is spending heavily on TV and digital during the IPL matches. In a conversation with BestMediaInfo.com, Abhishek Madhavan, SVP, Growth and Marketing, MPL, shares their growth strategy
Conceptualised by The Womb and brought to life by Early Man Films.
15 Apr, 2021 - 02:46 PM IST | By indiantelevision.com Team
MUMBAI: Cashing in on the IPL fever, skill-gaming platform, Mobile Premier League (MPL) has launched its latest campaign on TV and digital media platforms. Revolving around the theme ‘Hai Akal, Khelo MPL’, the adverts feature a humanoid brain as the protagonist, driving in the message that anyone with ‘akal’ (brains) can play the game.
There are a total of seven films in the campaign, of which three are already live and the rest will be released as the IPL progresses. The three films released are a humorous play on the words of popular Hindi language idioms like ‘Akal badi ya bhains’, ‘Akal ke dushman’, and ‘Dimaag ghaas charne gaya hai’. The films push the central idea that one can create their fantasy team on the e-sports platform with basic know-how of cricket during the ongoing T20 tournament. MPL ha