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PHOTO: Steve Johnson Marketing techniques come and go but some techniques linger longer than necessary. While you can still find value in tried but true marketing methods, it may be time to jettison those marketing techniques that are no longer effective for your purposes. Marketers weighed in on which marketing techniques they feel are ripe for retirement. Agree? Disagree? Let us know in the comments. 1. Newsletters While this advice might go against the grain, it s never a bad idea to question if the time invested in a marketing channel is worth the effort. Companies of all sizes and verticals produce newsletters for customers and prospects, but that effort would best be used in other forms of marketing, argues John Ross, CEO of Test Prep Insight. ....
PHOTO: 1STunningART Those crafting B2B social media marketing programs should consider employee branding, showcasing C-Suite executives and connecting social media and Account-Based Marketing (ABM) efforts. Those are some of the hot-ticket trends in the business of business-to-business social media marketing, according to Carter Hostelley, founder and CEO of Leadtail, a B2B social media consultancy. âWhen I think about B2B social today, companies are very active on social,â Hostelley said. âAnd the thing I always used to say, and I think it still holds true, is the B2B social side tends to follow by a couple years the B2C side. ⦠Social is discovery driven. Itâs really about moving folks from discovering a brand to having interest in brand and then finally having intent around the brand.â ....