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BOSTON, Feb. 5, 2021 /PRNewswire/ FITAID, the recovery beverage of LIFEAID Beverage Co. has renewed its partnership with Spartan®, the world s leading endurance sports and wellness brand, maintaining its designation as the official Recovery Beverage of Spartan North America, as part of a multi-year deal.
FITAID, Athletic Recovery Beverage, Continues Multi-Year Partnership with Spartan Spartan athletes have long-come to know and love cracking open a FITAID when they reach the finish line as the first step to their recovery, said Spartan s Vice President of Global Partnerships, Ian Lawson. Our community relies on FITAID more than ever to fuel a clean recovery from training day to race day. We re excited and honored to continue our FITAID partnership for years to come – they have been with us from the beginning and are truly part of the Spartan family.
/PRNewswire/ LIFEAID Beverage Co. begins 2021 with a new marketing relationship with USA Weightlifting (USAW), the national governing body for the Olympic.