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Right now the COVID-19 vaccine conversation is focused on the fretful disconnect between supply and demand. People who want it can’t get it. Appointments are made and then canceled. Frustration simmers.
That’s today’s reality. There will come a time, educated observers say, when the scenario flips and the rollout, after finally hitting a nice cruising speed, will run into a residual wall of vaccine hesitancy and resistance, the Heartbreak Hill at mile 20 of this marathon.
“Political leaders and public health experts need to recognize that what appears to be considerable public demand for the COVID-19 vaccine right now may be more modest in the coming months,” professors Matt Motta and Timothy Callaghan predict. “In its place, experts will be faced with the new challenge of convincing hesitant groups to get vaccinated in order to reach herd immunity… Developing these communications and identifying appropriate messengers to deliver this information will be vital to stop