as the commodity prices are going down. in the agri food chain, there is a lag. and so prices should stabilise more likely towards the end of the second half of the year. but in the meantime, in the meantime, our prices are still keeping up. well, on that point, christel delberghe, a real pleasure having you on the show. thanks so much for your time. and i ll talk to you again soon. thank you. you know, on today s programme, we ve been looking at how companies are setting prices as the costs go up and up and customers are squeezed. coffee, it s a treat, but the price of coffee beans has been on the rise, like so many other commodities. four years ago, before the pandemic, a pound of arabica beans was trading on the market at around $0.94. one year ago, after the invasion of ukraine, thatjumped to $2.33 a pound. and in march this year, it was trading at around $1.68.
in the agri food chain, there is a lag. and so prices should stabilise more likely towards the end of the second half of the year. but in the meantime, in the meantime, our prices are still keeping up. well, on that point, christel delberghe, a real pleasure having you on the show. thanks so much for your time. and i ll talk to you again soon. thank you. you know, on today s programme, we ve been looking at how companies are setting prices as the costs go up and up and customers are squeezed. coffee, it s a treat, but the price of coffee beans has been on the rise, like so many other commodities. four years ago, before the pandemic, a pound of arabica beans was trading on the market at around $0.94. one year ago, after the invasion of ukraine, thatjumped to $2.33 a pound. and in march this year, it was trading at around $1.68. so somewhere between the two, but it s still 80% more
one year ago, after the invasion of ukraine, thatjumped to $2.33 a pound. and in march this year, it was trading at around $1.68. so somewhere between the two, but it s still 80% more than pre covid price. add to that the increasing cost of energy, and it s a challenge, a big challenge for big coffee companies to think about how they pass on the costs to their customers who are thirsty for their morning cup of go gojuice. so i ve been catching up with the big boss of lavazza, the iconic italian coffee giant. antonio baravalle, a real pleasure having you on the show. and, antonio, let s start with this, because this week s show, we ve been talking about how difficult it is for companies to set prices. and we ve seen coffee bean prices go up quite a lot. so i m just wondering, antonio, how have you dealt with that when it comes to setting your prices? i think that all the industry faces very, very huge cost increase. and also remembering that a company like us is buying in dollars at the
in the agri food chain, there is a lag. and so prices should stabilise more likely towards the end of the second half of the year. but in the meantime, in the meantime, our prices are still keeping up. well, on that point, christel delberghe, a real pleasure having you on the show. thanks so much for your time. and i ll talk to you again soon. thank you. you know, on today s programme, we ve been looking at how companies are setting prices as the costs go up and up and customers are squeezed. coffee, it s a treat, but the price of coffee beans has been on the rise, like so many other commodities. four years ago, before the pandemic, a pound of arabica beans was trading on the market at around $0.94. one year ago, after the invasion of ukraine, thatjumped to $2.33 a pound. and in march this year it was trading at around $1.68. so somewhere between the two, but it s still 80% more than pre covid price.