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来自"贫民窟"的亿万富翁，一边冲击上市，一边返乡卖茶_冰城_张红超_品牌

而叠加在食品安全之上的，是蜜雪冰城加盟商们的“赚钱”问题，上述处罚文件中非法所得的2元钱，来自两杯4元的柠檬茶，每杯只赚1块钱，在线下店成本大山日益沉重的当下，这个毛利水平确实对于消费者来说感动人心，但… ....

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蜜雪冰城进军瓶装水|气泡水|纯净水|果汁_网易订阅

蜜雪冰城进军瓶装水,瓶装水,冰城,气泡水,纯净水,果汁 ....

Zhu Dan Peng , Guo Xiujuan , Shen Moe , Henan Regulatory Bureau Disclosure , Logistics Service , Bard March , Beijing Daily , Management Operations , Guangdong Province ,

咖啡品牌集体"下沉"，能否诞生下一个"蜜雪冰城"？_城市

同时，这些年轻、有见识、追求品味平权的返乡青年也将在一二线的生活方式、消费模式都带回到三四线的下沉市场上，某种程度上推动了下沉市场的咖啡销量增长。万店茶饮品牌蜜雪冰城，就是下沉市场的霸主，它从一开… ....

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成立雪王农业公司"承包"农场，蜜雪冰城版图扩张"甜蜜蜜"？_奈雪

对品质的坚守使奈雪的茶原料成本较高，2020年原料成本高达近38％，比咖啡行业高出近一倍，但创始人彭心不止一次强调“我们不会降低原料成本”。但对于蜜雪冰城来说，如何为资本市场讲述更多故事看点也很重要… ....

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蜜雪冰城，"奶茶界拼多多"不是一天炼成的！_品牌

就算这个品牌是用来主攻下沉市场，也未必会把蜜雪冰城怎么样，毕竟能做到万店的规模自有其根基在，而这个根基打磨沉淀了23年，不是他人能够轻易攻破的。蜜雪冰城一昧注重产品性价比，对品牌调性和消费者社交需求不闻不问 … ....

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