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This week’s BIG move: Successful ‘try-before-you-buy’ results in MetropolitanRepublic acquiring 8909 Naren Ramburan (financial manager), Alison Deeb (Group CEO), John Warsop (chairman of board), Paul Warner (founder of Metropolitan Republic & chief creative strategist), Ciaran Mckivergan (founder, 8909), Ilze Du Toit (group financial director)
A successful ‘try-before-you-buy’ relationship between MetropolitanRepublic and 8909 has resulted in the full-service brand agency acquiring a majority share in the digital hot shop. According to MetropolitanRepublic CEO, Alison Deeb, the acquisition was finalised at the end of November after the agencies had proven a “right fit” for each other. “8909 – a young, dynamic, data-driven digital agency led by Ciarán McKivergan – was the first potential partner we identified ....