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46 Australian entries make the cut at shortlist stage of The One Show 2021 led by CHE Proximity


May 25 2021, 9:09 am | BY Ricki Green | 8 Comments
The One Club for Creativity has announced 54 entries from Australia and New Zealand have been selected as finalists by its global juries of top creative leaders for The One Show 2021.  Australia has scored 46 finalists, whilst New Zealand has 14.
 
From the One Show’s initial shortlist of 120 finalists, announced in April, the final shortlist sees 46 Australian finalists, that will go on to win a Gold, Silver, Bronze Pencil or Merit at this year’s One Show, to be announced on June 10 during the online Creative Week 2021.
CHE Proximity leads the way in Australia with 10 finalists in The One Show 2021.  The agency has five with Heckler Sydney for Samsung “Microcodes”, and three with DIVISION for “Give a Flybuys” on behalf of Flybuys.  CHE Proximity also has one with Mindshare, Thinkerbell and Revolver for IAG/NRMA Insurance “Sloways”, and another with Guilty and TAC for “The Booster Tag� ....

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The Work 2021 Contenders: McCann + HERO


May 24 2021, 10:56 am | BY Ricki Green | No Comments
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021 Contenders…
Victoria Police: Senior Constable Laurie Fox
McCann + HERO
The Victoria Police have lost 20 officers to suicide since 2012. Due to a systemic stigma of weakness and a culture of silence most refuse to seek support. Research also shows that officers resist advice and information from senior figures in their organisation, preferring to listen to their peers and colleagues.
We brought back Senior Constable Laurie Fox, an officer who took his own life, with a message they couldn’t ignore. Over several months, psychologists and Deep Fake specialists worked with Laurie’s family to recreate him from 20 photos composited on an actor’s body, whose voice bore a striking resemblance. The film directed officers to an anonymous support site with tools to help them identify the warning s ....

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CHE Proximity crowned Agency Network of the Year at the 42nd AWARD Awards; Revolver takes out Production Company of the Year title; NRMA named Marketing Team of the Year


May 21 2021, 4:45 pm | BY Ricki Green | No Comments
The winners of the 42nd annual AWARD Awards were announced this afternoon at a live-streamed virtual ceremony celebrating the most outstanding creative advertising in the Asia Pacific region. CHE Proximity has been named Agency Network of the Year; Revolver has taken out Production Company of the Year and NRMA won Marketing Team of the Year.
 
A total of 58 Gold pencils were awarded across 25 different campaigns, with a further 58 Silver and 117 Bronze pencils awarded.
CHE Proximity, which took home eight Gold pencils – four each for its First Saturday and Where Babies Come From campaigns – was crowned Agency Network of the Year. This is the first time this award has been handed out in its new form following a major overhaul of the AWARD Awards in 2020 which repositioned the Network of the Year category to recognise specific agency brands instead of holding companies as in past years. ....

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