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TORONTO With the growth of creator-driven social media platforms, online creators are coming up with new and innovative ways to monetize their talents and engage with their fans. Mohit Rajhans, who is the author of Rethinking Your Content joined CTV s Your Morning on Monday to talk about the creator economy. Prior to the pandemic, we saw the rise of the influencer economy, which refers to how online celebrities were leveraging their fame and reach on social media to sell ads and build partnerships with brands. Now, Rajhans says there s a shift towards creators directly monetizing their engagement with fans, as a result of the pandemic as well as changing algorithms. ....
TORONTO Messaging apps have been a handy way to stay in touch with family, friends and co-workers, especially given the ongoing pandemic. But there are serious privacy concerns associated with many of these apps. Mohit Rajhans, who is a consultant and the author of Rethinking Your Content, spoke to CTV’s Your Morning about how private your information is on these apps. Rajhans says some of the data that these messaging apps mine from users include location data, the content of the conversations and even banking information. “What’s interesting about any of the privacy and data concerns is that it’s not what these companies are necessarily addressing right away,” he said Monday. “Instead, what they’re trying to do is to put more frills into the mix and they’re trying to give you more reason to stay a little bit more attached. ....