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Former Weber Shandwick Leaders Launch Australian Consultancy
Ian Rumsby has joined forces with Jye Smith and Drew Klonsky to launch Aeio, focused on communications and social innovation.
Arun Sudhaman
08 Feb 2021 // 12:58AM GMT
SYDNEY Former Weber Shandwick Asia-Pacific strategy chief Ian Rumsby has joined forces with two other agency veterans to launch a new consultancy focused on communications and social innovation.
Rumsby will serve as managing partner of Aeio, alongside former Weber Shandwick Asia-Pacific digital head Jye Smith, who oversees creative and strategy, and ex-RGA strategy head Drew Klonsky, who leads business transformation and social innovation.
Aeio will aim to help companies put social innovation at the centre of their organisation, Rumsby told PRovoke. Suddenly that relationship between what an organisation does to do good and make [things] better has become profoundly important now there is this sense of shift and change in th ....

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