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Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media

Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media
The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend.
Carolyn Lyden on May 27, 2021 at 7:00 am
In an effort to make paid search and social media advertising accessible to businesses of all sizes, Microsoft Advertising announced the pilot program for a single streamlined place to manage all of a business’s advertising campaigns. Interested parties can complete the online questionnaire to get early access.
For businesses just starting out with advertising, paid search marketers can enter the business URL and their advertising goals, and Microsoft will automatically create a campaign based on the website content. Before the campaign goes live, advertisers can review key elements like when ads are shown, suggested keywords, suggested budgets, and more. ....

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Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising

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Microsoft is souping up its CDP.
Advertisers using Microsoft’s year-old customer data platform – Dynamics 365 Customer Insights – to house their first-party data can now activate that data through the Microsoft Advertising platform, the company said Tuesday at its Business Applications Summit.
The first-party segments can also be used to reach audiences through Facebook Ads and Google Ads.
Microsoft Advertising houses two main assets. The first is the Microsoft Search Network, which sees 14.6 billion monthly searches globally across nearly 700 million unique users. The network now has roughly 14% of desktop search market share across the world and 37% of PC market share, which covers desktop and tablets, in the US. ....

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Advertisers can now bring their customer segments into Microsoft Advertising via a new integration

Advertisers can now bring their customer segments into Microsoft Advertising via a new integration
And, customer match is now generally available to all advertisers on Microsoft’s platform.
George Nguyen on May 4, 2021 at 11:00 am
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A new integration between Dynamics 365, Microsoft’s customer data platform, and Microsoft Advertising is now available, the company announced Tuesday at its Microsoft Business Applications Summit. The integration enables advertisers to use their customer segments from Dynamics 365 Customer Insights to reach users in the Microsoft Search Network and Microsoft Audience Network via customer match targeting.
Customer match is now available in more markets. Alongside the announcement of the new integration, Microsoft also revealed that customer match is now available in all markets except for the EU, UK and China. ....

United Kingdom , George Nguyen , Microsoft Search Network , Microsoft Audience Network , Microsoft Advertising , Microsoft Business Applications , Search Engine Land , ஒன்றுபட்டது கிஂக்டம் , ஜார்ஜ் ஂக்யந் , மைக்ரோசாஃப்ட் தேடல் வலைப்பின்னல் , மைக்ரோசாஃப்ட் பார்வையாளர்கள் வலைப்பின்னல் , மைக்ரோசாஃப்ட் வணிக பயன்பாடுகள் , தேடல் இயந்திரம் நில ,

Amazon now accounts for more than 10% of U.S. digital ad market revenue; Wednesday's daily brief

Amazon now accounts for more than 10% of U.S. digital ad market revenue; Wednesday's daily brief
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