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SAP looks to deepen partner-customer engagements

SAP is making significant changes to how the software giant works with its solution provider partners, taking steps to simplify SAP-partner engagements and rewarding partners who establish deeper relationships with customers. The moves, announced at this week’s SAP Global Partner Summit, include a new go-to-market and revenue-share plan for partners, a new dashboard for tracking partner interactions with SAP and customers, and new solution test and demonstration capabilities. The channel initiatives follow recent steps taken by Chief Partner Officer Karl Fahrbach (pictured) to elicit feedback on SAP-partner relations, using surveys and the company’s global Partner Advisory Council, and to work more closely with partners through the creation of a Partner Success Organization, the new partner dashboard and new partner success key performance indicators.

SAP Looks To Deepen Partner-Customer Engagements With New Go-To-Market Plan

SAP to invest Rs 500 crore to accelerate its multi-cloud strategy in India

would invest Rs 500 crore in India to localise and offer customers a multi-cloud choice. Underscoring its commitment to India, SAP said in a statement it will make available its multiple cloud solutions in India data centres. SAP s commitment to support India s growth vision remains a top priority, and we are determined to achieve this with deeper collaboration with our customers, ecosystem and the government, saidScott Russell, President, SAP Asia Pacific Japan. Our investment in India is toward accelerating the nations digital agenda and our customers transformation in the cloud, he said. With one of the largest and most diverse business-to- business cloud portfolios, SAP India is a leading cloud company that is aggressively working toward addressing local customer demands, the statement said.

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