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Splenda® Recognized As Consumers' #1 Trusted Brand in Reader's Digest Survey


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INDIANAPOLIS, May 6, 2021 /PRNewswire/
 Splenda®, the #1 sweetener brand recommended by healthcare professionals , was recently recognized as one of the most trusted health brands in America by Reader s Digest Trusted Brand
®§ survey. Splenda was named consumers #1 trusted sweetener brand, marking the third year in a row the well-known sugar substitute has received this honor.
(PRNewsfoto/Splenda)
To identify the brands that Americans trust the most, Reader s Digest partnered with leading global market research firm, Ipsos, to conduct their annual study which is one of the largest brand studies of its kind, among a nationally representative sample of U.S. adults. Due to the unusual circumstances of the year, the criteria was expanded to factor in how well Americans think brands have responded to the pandemic. As the top low-calorie sweetener brand in the U.S. and the only one made in the USA, Splenda has worked hard to earn the trust ....

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iMedia Brands Acquiring Christopher & Banks Assets


iMedia Brands Acquiring Christopher & Banks Assets
TV shopping network to launch weekly C&B show.
Plymouth-based retailer Christopher & Banks Corp. is bankrupt, and its stores are closed, but the brand will live on under the wing of another local company: Eden Prairie-based iMedia Brands Inc.
The $24.6 million sale to ALCC closed yesterday according to a Wednesday SEC filing from Christopher & Banks. Per the filing, ALCC designated iMedia Brands as a buyer designee, which will assume certain assets and liabilities of the Christopher & Banks operation. ALCC retains the intellectual property assets and liabilities.
In a press release Wednesday iMedia Brands announced a “licensing partnership” with ReStore Capital LLC, another Hilco company, under which it will operate the Christopher & Banks business. ReStore Capital LLC defines itself as a “commercial finance and alternative investment firm providing capital solutions to leading retailers and consume ....

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