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CMO s top 8 martech stories for the week - 15 July 2021 All the latest martech and adtech news from Impact, Salesforce, Amperity, Birdeye, Mitto, Flashtalking, Mediaocean, Sitecore and ActiveCampaign. Impact secures US$150m in funding Accelerating automation innovation and global scale is in the sights of partnerships management platform, Impact, after securing US$150 million in funding. The vendor’s latest funding round was led by Qatar Investment Authority, joined by Providence Public, and brings Impact’s total valuation to $1.5 billion. The funding will be used to accelerate investment in partnership automation innovation, increase channel partnerships, and scale Impact’s go-to-market efforts for brands, agencies and publishers globally. ....
Mitto Launches Conversations, a Single Interface for Omnichannel Customer Communications Conversations eases and streamlines two-way customer communications across a wide range of engagement channels without the need to integrate APIs News provided by Share this article ZURICH, Switzerland, Jan. 21, 2021 /PRNewswire/ Mitto, a leading provider of global omnichannel communications solutions, today announced Mitto Conversations, a new solution that empowers brands to seamlessly and more efficiently manage omnichannel customer communications within a single pre-built, no-code platform. With Conversations, brands can facilitate rich, engaging and secure two-way conversations that build brand loyalty and trust while reducing customer churn, development time, and support costs. ....