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By Edward Devlin2021-05-26T14:29:00+01:00 Thatchers introduced a new Cloudy Lemon variant to its range to enter the fruit cider category, as well as launching its first alcohol-free cider Cider maker Thatchers has escaped the carnage unleashed on the drinks industry by the Covid pandemic as it pivoted quickly to shift more of its Haze and Gold brands through supermarkets. Revenues increased 22% to £130m in the year ended 31 August 2021 despite the challenges of pubs going into lockdown, newly filed accounts at Companies House showed. The family owned group outperformed the wider cider market and gained market share thanks to further investment in its brands and the introduction of a new Cloudy Lemon variant to enter the fruit cider category, as well as launching its first alcohol-free cider. ....
Thatchers is kicking off a national campaign for its Thatchers Gold cider. The campaign is running across TV, video-on-demand and digital media, including ....
Spring is a celebration. And this year it takes on a new significance. After a lockdown winter, those first rays of properly warm sunshine on your face are, simply put, therapy. Just on the horizon, another marvellously tantalising thought: a sunny terrace with a cool drink and a friend, even? Be still my beating heart. The changing seasons help us mark time, but for those who work with nature, seasons are everything. Chris Muntz-Torres is the orchard manager at Myrtle Farm â which is owned by the Thatcher family, of the eponymous cider brand â in Sandford, Somerset, and for him the time of year dictates the entire pace and flow of his work. ....
Thatchers kicks off a new campaign for summer 2021 Print 7th April 2021 Thatchers Cider is launching a “British Cider Time” campaign ahead of the “start of a summer of UK holidays”. The campaign is kicking off on 12 April includes a TV advert showcasing “the portfolio of bottled ciders Gold, Haze and Rosé”, running across TV channels and supported by a video-on-demand campaign featuring Thatcher’s Cloudy Lemon variant. The campaign also includes digital billboards at service stations on the way to West Country holiday destinations and a six-sheet campaign across the south West and South Wales throughout the summer. Social media and influencer campaign will support the brand this year, along with consumer competitions, point-of-sale materials for retailers and consumer sampling in partnership with holiday parks. ....