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Kroger launches $5 million giveaway to spur COVID-19 vaccinations


Dive Brief:
Kroger announced on Friday it’s launching a $5 million giveaway program for consumers next week aimed at boosting COVID-19 vaccination rates, according to a company press release.
Over the next five weeks, the grocer will award $1 million weekly to one randomly selected consumer who received their vaccine through Kroger Health. The grocer will also award free groceries for a year to 10 vaccine recipients, totaling 50 over the promotional period.
Kroger’s “Community Immunity” initiative is part of a collaboration with the Biden administration to boost vaccinations and reach the national goal of 70% or more of U.S. adults having received at least their first shot. ....

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