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Pepsiâs Gatorlyte launch halted over trademark dispute 02-03-2021 11-08-2014 Pepsi has been blocked from rolling out its new Gatorlyte product, after a federal court in Texas found that Mexico-based Laboratorios Pisa had good grounds for proving the beverages company infringed its trademarks. Laboratorios Pisa sued Pepsi on February 18, alleging that Pepsi had ripped off the trademarks designs used on the packaging of its Electrolit products, a range of rehydration drinks. In its complaint, the Mexican company stated that Electrolit’s brand, trademarks and trade dress are “instantly recognisable to a large portion of both the US and Mexican population”, and that Pepsi had “resorted to an unethical and illegal campaign of copying and intimidation, including using its monopoly to prevent Electrolit beverages from being sold in US stores altogether”. ....
Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers Brian Steinberg, provided by FacebookTwitterEmail Television commercials have long been one of the media industry’s surest bets so much so that advertisers around the world dumped a whopping $149 billion on them in 2020, according to estimates from Magna, the large media-buying firm. But Pepsi recently decided to take a gamble on something else. On Valentine’s Day, the soda giant unveiled a three-story replica of a Las Vegas jackpot machine, the centerpiece of a new game show it’s running with the Fox broadcast network. “Cherries Wild” features Jason Biggs as host, lots of trivia and a Pepsi Wild Moment that lets people at home play along for prizes. The whole show is done in Pepsi colors, says Todd Kaplan, vice president of marketing, and aims to play up Pepsi Wild Cherry, a line extension the company believes has room to grow. No other soda will be allowed to advertise during the sho ....
To this baker, promoting Black food businesses is more than just lip service Richard Morgan, The Washington Post Feb. 24, 2021 FacebookTwitterEmail 6 1of6Tonya Council bakes cookies at her cafe in the North Carolina Museum of History in Raleigh. Council recently bought NC Made to promote the state s small food businesses.Photo by Cornell Watson for The Washington Post.Show MoreShow Less 2of6Council shops for her shop and NC Made online business at the Chapel Hill Farmers Market.Photo by Cornell Watson for The Washington Post.Show MoreShow Less 3of6 4of6Bertie County Peanuts are one of the popular items in Council s store.Photo by Cornell Watson for The Washington Post.Show MoreShow Less ....
- PEPSI INTRODUCES A NEW GLOBAL CAMPAIGN THAT CELEBRATES CULTURE WITH THE POP AND FIZZ OF THE IRRESISTIBLE COLA AND STARS THE WORLD'S BEST ACROSS FOOTBALL AND MUSIC, INCLUDING LEO MESSI, PAUL ....