Retailers must use AR/VR technologies to bring in-store experience to online channels: Capgemini’s Nayak
In the current scenario, the fear of getting infected with the deadly virus has prompted customers to shop online December 23, 2020 / 05:53 PM IST
As with all things post-Covid, the shopping experience is evolving. Health and safety are gaining primacy, and technology is playing a key role in enabling this. More so in these unusual times, when technology has significantly disrupted and transformed shopping behaviour.
In an interaction with Moneycontrol, Alok Nayak, Senior Director, Head – CPRD (Consumer Products Retail Distribution) Sector Hub, Capgemini, said that some of the trends like surge in online shopping and adopting safety precautions in physical stores have become mainstream.