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ATLANTA, Ga., Dec 15, 2020 (SEND2PRESS NEWSWIRE) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has partnered with Sales Boomerang, the industry’s top-rated automated borrower intelligence and retention system, to help loan originators uncover new business opportunities and significantly outperform customer retention benchmarks by responding rapidly to loan opportunities as they arise. Sales Boomerang notifies mortgage lenders the moment an unqualified lead becomes qualified – for instance, when a prospect’s FICO score improves, when a borrower could reduce their mortgage payment or pay off debt by refinancing, or when a consumer’s credit activity indicates they may be shopping for a mortgage. Lenders can define the criteria for a triggering event at the enterprise or individual loan originator (LO) level. Prescriptive scenarios make it effortless for loan ori ....
Top of Mind Integrates with Sales Boomerang to Help Mortgage Lenders Seize More Sales Opportunities, Hang On to Existing Customers americanpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from americanpress.com Daily Mail and Mail on Sunday newspapers.
Integration combines Surefire CRM’s powerful marketing automation with intelligent alerts from Sales Boomerang that enable 30% lift in loan volume (ATLANTA, Ga.) NEWS: Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has partnered with Sales Boomerang, the industry’s top-rated automated borrower intelligence and retention system, to help loan originators uncover new business opportunities and significantly outperform customer retention benchmarks by responding rapidly to loan opportunities as they arise. Sales Boomerang notifies mortgage lenders the moment an unqualified lead becomes qualified – for instance, when a prospect’s FICO score improves, when a borrower could reduce their mortgage payment or pay off debt by refinancing, or when a consumer’s credit activity indicates they may be shopping for a mortgage. Lenders can define the criteria for a trigge ....