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YouTube and NHS collab to tackle vaccine hesitancy in young


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YouTube is throwing its weight behind the NHS Covid-19 vaccination program by promoting the jab to young people.
Let’s Not Go Back, a campaign featuring 12 videos (and a 26 minute-long PSA), was designed to address hesitancy around vaccine take-up among 16-29-year-olds following Office for National Statistics Data data suggesting that 13% of this group were recalcitrant – double the national average of 7%. Much of this hesitancy has been enabled by the spread of misinformation in the media and tech platforms, which has concerned the government.
We’re all in this together
YouTube is harnessing its mass appeal to younger audiences to encourage everyone to be inoculated, preventing a return to the dark days of lockdown when paddling pool triathlons, living room discos and home workouts became a thing. ....

United Kingdom , Leena Normington , Nikita Kanani , Google Creative Lab , Office For National Statistics Data , Not Go Back , National Statistics Data , Creative Lab , Covid 19 , ஒன்றுபட்டது கிஂக்டம் , லீனா நார்மிங்டன் , நிகிதா கனனி , கூகிள் படைப்பு ஆய்வகம் , அலுவலகம் க்கு தேசிய புள்ளிவிவரங்கள் தகவல்கள் , இல்லை போ மீண்டும் , தேசிய புள்ளிவிவரங்கள் தகவல்கள் , படைப்பு ஆய்வகம் ,