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How everlasting blooms threw struggling florists a lifeline over lockdown


Seasonal centrepiece: a suspended floral creation by Kitten Grayson
Credit: Kitten Grayson
Back in March, just as the first lockdown was ushered in, Fiona Haser-Bizony, owner of the Electric Daisy Flower Farm in Somerset, found herself in a similar predicament to scores of growers and floral designers across the country. The wedding and events industry came to an abrupt standstill with almost every booking cancelled.
The flowers, of course, kept on growing. But Fiona was in a more precarious situation than most – just one month previously she had launched a London shop in Hampstead, which was abruptly closed just weeks after it had opened. ....

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