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SW Michigan wineries adapt to pandemic challenges
Wineries explore creative solutions to drum up business amid the pandemic.
and last updated 2021-01-21 22:45:34-05
BARODA, Mich. â Like bars and restaurants, Michigan wineries have faced extended closures and restrictions in light of the pandemic. We were shut down, what, two months plus, and then this latest shut down.we re still down right now, Moersch told FOX 17 News. You know, being down 20, 30% isn t ideal, but you know we re paying the bills, and you know just having to streamline things.
Moersch and his team have gotten creative to find ways to allow customers to still enjoy their properties and wine products.
Wineries Get Creative With Custom Subscription Offerings
Posted on January 20, 2021
press release
San Jose, CA, As closures and restrictions remain in place for many wineries during the pandemic, the ability to maximize online sales through traditional as well as new marketing initiatives has become imperative. One creative new endeavor that is moving the needle is the Subscription program.
While wine clubs have traditionally been the cornerstone of an integral source of recurring business, the subscription model is a new twist on the classic, and it is quickly gaining traction. Subscriptions part ways with the standard wine club paradigm in a couple of important ways.