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Luxury travel SPAC deal takes subs to next level


Reuters
3 minute read
People look out of the window in room of a Panoramic Suite during the opening of the Vdara Hotel & Spa in Las Vegas, December 1, 2009. REUTERS/Las Vegas Sun/Steve Marcus
NEW YORK, June 30 (Reuters Breakingviews) - Inspirato wants to shift travel – and subscription-based business models – up a notch. The elite vacations firm has agreed to merge with special purpose acquisition company Thayer Ventures Acquisition (TVAC.O) in a deal valuing it at $1.1 billion. Subscriptions are in vogue, but this takes the idea to a new level.
Think of Inspirato as a cross between Airbnb (ABNB.O), Soho House read more , and Expedia (EXPE.O). Its 12,500-ish customers pay memberships for access to swanky hotels, resorts and residences – either $600 a month plus the price of each stay, or $2,500 all-inclusive. Luxury hotels can sell empty rooms to Inspirato at a discount, without having to publicly cut their rates. Customers get variety and luxury ....

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