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Shiseido's ELIXIR aiming for all key products to be refillable by 2025


Shiseido-owned ELIXIR is targeting to convert all of the brand’s flagship products into a refillable format by 2025 as part of the multinational’s sustainability goals.
Launched in 1983, ELIXIR is a skin care brand that specialises in anti-ageing care that has maintained tops sales ranking in Japan for 14 consecutive years according to Intage’s Nationwide Retail Store Panel Surveys.
ELIXIR currently offers refills for its lotion and milky lotion products. According to Shiseido, utilising refills can reduce ELIXIR’s use of plastic by 85%.
The Japanese cosmetics giant plans to accelerate these efforts and expand ELIXIR’s initiative throughout Asia and by 2023 it hopes to reduce approximately 400 tonnes of plastic annually. ....

Seika Teranishi , Takayuki Yokota , Jun Aoki , Intage Nationwide Retail Store Panel , Kaneka Corporation , Nationwide Retail Store Panel , Drunk Elephant , Sustainable Beauty Actions , Gel Lip Palette , Packaging Amp Design , Ustainability And Circular Beauty , Circular Beauty , ஜூன் ஆரோக்கி , கனேகா நிறுவனம் , குடித்துவிட்டு யானை , நிலையான அழகு செயல்கள் , ப்யாகேஜிஂக் ஆம்ப் வடிவமைப்பு ,

Shiseido's ELIXIR aiming for all key products to be refillable by 2025


Shiseido-owned ELIXIR is targeting to convert all of the brand’s flagship products into a refillable format by 2025 as part of the multinational’s sustainability goals.
Launched in 1983, ELIXIR is a skin care brand that specialises in anti-ageing care that has maintained tops sales ranking in Japan for 14 consecutive years according to Intage’s Nationwide Retail Store Panel Surveys.
ELIXIR currently offers refills for its lotion and milky lotion products. According to Shiseido, utilising refills can reduce ELIXIR’s use of plastic by 85%.
The Japanese cosmetics giant plans to accelerate these efforts and expand ELIXIR’s initiative throughout Asia and by 2023 it hopes to reduce approximately 400 tonnes of plastic annually. ....

Seika Teranishi , Takayuki Yokota , Jun Aoki , Intage Nationwide Retail Store Panel , Kaneka Corporation , Nationwide Retail Store Panel , Drunk Elephant , Sustainable Beauty Actions , Gel Lip Palette , ஜூன் ஆரோக்கி , கனேகா நிறுவனம் , குடித்துவிட்டு யானை , நிலையான அழகு செயல்கள் ,