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How the new McDonaldâs chicken sandwich ranks against rivals The much-heralded offering from the Golden Arches turned out to be our least favourite of the bunch. Hereâs why. Popeyes still rules the roost. All photos by The Washington Postâs Aaron Hutcherson Emily Heil Save Share The Golden Arches have long been the gold standard of fast food. Other chains might have edgier marketing or more innovative menus. Still, McDonaldâs is the categoryâs market-dominating stalwart. And so expectations were stacked triple-high for McDonaldâsâ long-awaited crispy chicken sandwich, a menu item that has been in development for years as franchisees have clamoured for an offering to compete with fan favorites from Chick-fil-A and Popeyes. ....