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Holoholo, a Hawaii alternative to a rental car: Travel Weekly


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Holoholo is a new, locally owned rideshare service in Hawaii available on Oahu, Kauai, Maui, Island of Hawaii, and Lanai. Photo Credit: Lance Arinaga/Courtesy of Holoholo
As tourism numbers continue to rebound in Hawaii, visitors to the Islands will have a brand new option for getting around. And given the current rental car shortage, the timing couldn t be better.
Holoholo, a locally owned rideshare company, launched in May with service on Oahu, Maui, Kauai, Hawaii Island and Lanai.
Holoholo founder and owner Cecil Morton brings more than two decades of transportation industry experience to the new venture; he currently serves as the CEO of SpeediShuttle. Morton said he does not see Holoholo as a direct competitor of rideshare giants Uber and Lyft but rather another option in an industry with plenty of demand, and one where all of the revenue stays in the Aloha State. ....

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