Look After My Bills, an auto-switching service dedicated to making energy bills cheaper and better for consumers, wanted to diversify its media mix beyond social media and search advertising, while increasing memberships at a low Cost-Per-Acquisition (CPA).
Working with Taboola, a leader in powering recommendations for the open web, Look After My Bills was able to gain 10,000 new memberships in just nine months, and reduce CPA for its ads by up to 60% by working with Taboola’s account management team to optimise its creatives and target engaged audiences.
Objectives:
Since securing the biggest deal in the history of BBC’s Dragons’ Den in 2018, Look After My Bills has been looking to drive membership growth among UK consumers who are missing out on savings on their utility bills. The company heavily relies on Facebook advertising to drive memberships, but looking to diversify their media mix, reach new audiences, and lower their CPA, they turned to Taboola.
IAPI Reports Big Turnout for its â How to Win an Effie Awardâ Event
February 19, 2021
Pictured: Charley Stoney, IAPI CEO
Over 300 people from the world of advertising and marketing tuned into IAPIâs âHow to Win an Effieâ event which was hosted earlier this week as part of a relaunch of the Effie Ireland Awards which will take place on September 23rd.
Due to the ongoing pandemic, the inaugural Effie Ireland awards were cancelled last year.
Attendees on the were offered tips and hints on how to arrest the attention of the jury when theyâre reading over entries and all the speakers had previous experience in judging Euro Effies and are also on the 2021 Effie Ireland jury. The speakers included Damian Devaney, Senior Partner with TBVGlobal, and is Chair of the Effie Ireland Jury; Nichola Mullen, Fundraising Director, Society of St. Vincent de Paul; Nicky Doran, Brand and Marketing Strategy Director, Davy; Neal Davies, CEO, BBDO, Dublin; Margaret
Accelerated digitalization speeds towards sustainability
published : 10 Feb 2021 at 17:38
By Ron Beck, Marketing Strategy Director and Dr. Paige Morse, Industry Marketing Director, Aspen Technology
The 2020 pandemic slowed industrial activity, reduced urban traffic, and halted most non-essential air travel. Economic and social turbulence impacted operations and markets for energy and chemical companies. This accelerated digital transformation and reinforced emphasis on sustainability. Globally intertwined dependencies across economies, supply chains, company value chains, climate, biodiversity, and health, became clearer, making digital technology a key enabler.
As 2021 kicked in, industry leaders focused on strengthening agility and resilience in their businesses. This includes further accelerating digitalization for most energy and chemical companies. As a strategic weapon, digitalization enables agile supply chains to pivot their businesses, as