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Forum Cinemas expected more visitors for first week of eased restrictions

CEO of the Forum Cinemas chain Kristjan Kongo admits that the attendance numbers of cinemas for the first week after restrictions were eased was below expectations. Sõprus and Artis cinemas were however pleased with attendances and said some movies have even been to a full house. ....

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Auntie Anne's® and Coca-Cola® are Bringing the Action Home with Ways to Win Pretzels All Tournament Long


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ATLANTA, March 11, 2021 /PRNewswire/  Hungry for a slam dunk snack? Auntie Anne s has your back. To celebrate the return of everyone s favorite basketball tournament, the world s largest hand-rolled soft pretzel franchise is taking the action from the court directly to your living room. With a sweepstakes set to give up to 5,000 lucky fans a bucket of bite-sized pretzel snacks, a limited-edition basketball-themed pretzel bucket complete with a backboard, a shoot-and-score instant-win mobile game in partnership with Coca-Cola®, and offers up for grabs all tournament long, Auntie Anne s is here to play.
Auntie Anne’s celebrates the tournament with Basketball Buckets and so much more! ....

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MM Grupp Abandons Purchase of Forum Cinemas in Estonia


MM Grupp Abandons Purchase of Forum Cinemas in Estonia
TALLINN: The Estonian Competition Authority announced on 19 February 2021 that MM Grupp OÜ’s purchase of Forum Cinemas OÜ has been broken off as the parties decided to abandon the transaction.
Tallinn-based MM Grupp is a large-scale investment company operating among other spheres in the media, real estate and entertainment business. In August 2020 it was announced that MM Grupp’s cinema chain Apollo Grupp would buy the cinemas belonging to Sweden’s Forum Cinemas.
Apollo Grupp operates 10 cinemas in Estonia, including four cinemas in Tallinn and two in the second-biggest town Tartu. In addition, MM Grupp has a strong position in film distribution. Forum Cinemas operates three cinemas in Estonia, including the Coca-Cola Plaza in Tallinn. ....

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Estonian competition watchdog terminates deal of MM Grupp and Forum Cinemas


Estonian competition watchdog terminates deal of MM Grupp and Forum Cinemas
2021-02-20
LETA/BNS/TBT Staff
TALLINN – The Estonian Competition Authority has terminated the proceedings concerning the concentration of MM Grupp OU and Forum Cinemas OU, as the parties decided to abandon the concentration.
As a result of the proceedings, the Competition Authority came to the conclusion that the concentration could significantly harm competition in cinemas, as the combined market share in Tallinn would have increased to more than 80 percent and in Tartu to more than 90 percent, the authority said.
In addition, one of the parties to the concentration has a strong position in the film distribution product market, which would in turn amplify the negative effects of the concentration, the Competition Authority said. ....

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