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‘Movement that inspires’ will serve as new brand sloganNew logo to appear on model year 2022 vehiclesEV6, Kia’s first dedicated BEV, to land in Canada in. ....
Yet right around this very point, there were automakers whose normal product launch cycles continued apace. Just prior to, during, and immediately following the initial COVID-19 response, all-new models – not just generational changeovers, but first-ever models – were arriving on dealer lots, often in very small numbers. The timing appeared terrible. Marketing budgets were limited and largely devoted to “here for you” messaging common to major multinationals in the spring of 2020. The actual scope for selling was narrow given the depth of restrictions in some of Canada’s largest markets. And consumer attention was believed to be elsewhere, transfixed on daily updates from politicians with unkempt hair and loosened ties. ....