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Study: Apple’s AirPods Pro has ‘clear, functional value’ for folks with mild to moderate hearing loss
Auditory Insight, a consultancy for the hearing healthcare industry, details Apple’s forays into hearing health in a new research report. The tech giant’s solution integrates customized hearing assistance with noise protection in one device: the AirPods Pro earbuds.
“Traditional hearing aids use algorithms to amplify speech signals, but do not provide a noise cancellation mode,” explains Nancy Williams, president of Auditory Insight. “However, we believe that as consumers become more engaged in their hearing health, they will view on-demand protection to be as important as amplification.”
Whisper s hearing system uses a small external processing box the company calls the brain.
Whisper.AI
For many people with hearing loss, a normal conversation at a busy restaurant is the holy grail.
“[Background noise] is the number one problem that needs to be solved,” said Abram Bailey, a former practicing audiologist who now runs Hearing Tracker, a popular online resource. “…We’ve been trying to solve it in this industry for years and years and years. But we have only made these really tiny, incremental steps.”
Since digital hearing aids became available a quarter century ago, their audio quality in complex situations like a cocktail party has inched forward thanks to developments like directional microphones and pre-programmed settings for common sound environments. But dueling new entries to the market one from established Danish brand Oticon and another from California startup Whisper are trying to take a bigger leap forward using artific