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This is how regional language content driving YouTube watch time growth

This is how regional language content driving YouTube watch time growth
PTI
New Delhi: YouTube Friday said watch time on the platform in India jumped 45 per cent in July this year as compared to the same period last year with regional language content being one of the strongest drivers of this growth.
Online video consumption has seen a massive growth in the past few years on the back of availability of affordable smartphones and cheap data tariffs. The pandemic-induced lockdown had further accelerated the consumption of over-the-top (OTT) services like online video and music streaming in the country.
“YouTube watch time jumped 45 per cent in July this year since the same time in 2019, with regional language content being one of the strongest drivers of this growth. According to the September 2019 Google/Kantar Video Landscape Research, 93 per cent of YouTube viewers prefer watching content in regional languages,” a statement said. ....

New Delhi , Sapna Chadha , Google Kantar Video Landscape Research , Youtube Friday , Kantar Video Landscape Research , Ads Leaderboard , Goodknight Gold Flash , Senior Director , India Sapna Chadha , புதியது டெல்ஹி , சப்னா சதா , கூகிள் காந்தர் காணொளி இயற்கை ஆராய்ச்சி , வலைஒளி வெள்ளி , காந்தர் காணொளி இயற்கை ஆராய்ச்சி , மூத்தவர் இயக்குனர் , இந்தியா சப்னா சதா ,

YouTube regional language Ads leaderboard signal shift in language preferences for ads online

YouTube regional language ads leaderboard signal shift in language preferences for ads online
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YouTube watch time jumped 45% in July this year, with regional language content being one of the strongest drivers of this growth.
YouTubeâs first ever regional language Ads Leaderboard released today signals a clear consumer preference for vernacular content online. This list of the top 10 most-watched ads spanning the second half of 2020 encompasses advertising in six regional Indian languages and is indicative of the increasing recognition by marketers that consumers are more likely to consider a purchase when they are reached in their preferred language. ....

Sapna Chadha , Sonia Khurana , Google Kantar Video Landscape Research , Ads Leaderboard , Kantar Video Landscape Research , Senior Director , Chief Operating Officer , Digitas India , சப்னா சதா , சோனியா கூரான , கூகிள் காந்தர் காணொளி இயற்கை ஆராய்ச்சி , காந்தர் காணொளி இயற்கை ஆராய்ச்சி , மூத்தவர் இயக்குனர் , தலைமை இயங்குகிறது அதிகாரி ,

Watch Time Jumped 45 In July 2020 Vs Same Time Last Year YouTube

BW Businessworld
Watch Time Jumped 45% In July 2020 Vs Same Time Last Year: YouTube
Online video consumption has seen a massive growth in the past few years on the back of availability of affordable smartphones and cheap data tariffs.
Photo Credit :
YouTube on Friday said watch time on the platform in India jumped 45 per cent in July this year as compared to the same period last year with regional language content being one of the strongest drivers of this growth.
Online video consumption has seen a massive growth in the past few years on the back of availability of affordable smartphones and cheap data tariffs. The pandemic-induced lockdown had further accelerated the consumption of over-the-top (OTT) services like online video and music streaming in the country. ....

Sapna Chadha , Google Kantar Video Landscape Research , Kantar Video Landscape Research , Ads Leaderboard , Goodknight Gold Flash , Google Senior Director , India Sapna Chadha , சப்னா சதா , கூகிள் காந்தர் காணொளி இயற்கை ஆராய்ச்சி , காந்தர் காணொளி இயற்கை ஆராய்ச்சி , கூகிள் மூத்தவர் இயக்குனர் , இந்தியா சப்னா சதா ,

YouTube regional language Ads leaderboard signals shift in consumer preference

YouTube regional language Ads leaderboard signals shift in consumer preference
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Sapna Chadha , Sonia Khurana , Google Kantar Video Landscape Research , Ads Leaderboard , Kantar Video Landscape Research , Senior Director , Chief Operating Officer , Digitas India , Goodknight Gold Flash , Muhurat At Home , சப்னா சதா , சோனியா கூரான , கூகிள் காந்தர் காணொளி இயற்கை ஆராய்ச்சி , காந்தர் காணொளி இயற்கை ஆராய்ச்சி , மூத்தவர் இயக்குனர் , தலைமை இயங்குகிறது அதிகாரி ,

YouTube releases regional language ads leaderboard - The Financial Express

YouTube releases regional language ads leaderboard - The Financial Express
financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.

Sapna Chadha , Sonia Khurana , Google Kantar Video Landscape Research , Kantar Video Landscape Research , Ads Leaderboard , Digitas India , Goodknight Gold Flash , Muhurat At Home , Malabar Gold , சப்னா சதா , சோனியா கூரான , கூகிள் காந்தர் காணொளி இயற்கை ஆராய்ச்சி , காந்தர் காணொளி இயற்கை ஆராய்ச்சி , மலபார் தங்கம் ,