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Building the digital marketing pillar for the industry Taranjeet Singh, Managing Director, SEA and India, Criteo, writes on some of the digital marketing trends that can take the lead in 2021 February 10, 2021 Taranjeet Singh Today, many brands continue to see digital as primarily a response-led medium, but digital channels, when used well, can play a fundamental and complementary role in brand building. The pandemic has served as a wake-up call for brands and taught everyone different ways to sustain while establishing a digital presence and embracing the virtual world. However, this also reflected the volatile nature of digital marketing and how it has amplified businesses by impacted them drastically. ....