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A Look Into the State of Digital Employee Experience With Tim Flower cmswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cmswire.com Daily Mail and Mail on Sunday newspapers.
CX Decoded Podcast: Voice Content Uses Cases, Strategies and Trends cmswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cmswire.com Daily Mail and Mail on Sunday newspapers.
It s likely most marketers haven t uttered these words in a while: I don t have enough marketing technology. According to a Progress Software report last fall, marketers use an average of 120 marketing technology tools. Scott Brinker s most recent Martech Supergraphic lists around 8,000 marketing technology tools. That same research began in 2011 with 150 tools. Fun as it is to crunch the martech numbers, marketers are the ones that need to tame all the chaos and ensure these tools are supporting business objectives and strong marketing outcomes. What s the right toolset? Should we have a marketing cloud at the center of our martech stack? Should we build with a best-of-breed approach? Should we build our own stack? ....
In this episode of CX Decoded, do you really want to live in a cookie-less world? Digitally, anyway, thatâs the reality for marketers. The impending demise of the third-party cookie will take one big bite out of a marketerâs tried and true go-to strategy. Marketers have used third-party cookies for decades to inform digital advertising and user experience by tracking information about visitors and their behavior when not on their actual websites. But itâs a new world when it comes to data privacy. And the tech giants are taking action. Apple and Google are making moves to support the termination of this type of data tracking on the web. ....