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Naomi Ionita is a partner at Menlo Ventures focused on early-stage B2B SaaS companies.
She says creating a team to research customer demand is worth the extra work.
Ask customers questions about perceived value and willingness to pay, and revisit pricing strategy every 6 months.
Most startups are leaving money on the table when it comes to pricing their products and services (see part one of this series). Successfully matching price to value identifying the highest price customers will comfortably pay for your product or service requires a pricing process or a systematic approach to user research and experimentation.
It s common for startups to not know where to start when it comes to monetization. ....

Naomi Ionita , Van Westendorp , Larry Gadea , How To Research Pricing , Menlo Ventures , Research Pricing , Bi Prime , Thought Leadership , Contributor 2019 , Original Contributor , லாரி கடெஅ , எப்படி க்கு ஆராய்ச்சி ப்ரைஸிஂக் , மென்லோ முயற்சிகள் , ஆராய்ச்சி ப்ரைஸிஂக் , இரு ப்ரைம் , சிந்தனை தலைமைத்துவம் , தொழில் முனைவோர் ,