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Tapad Is Shutting Down Its Business In Europe

And although Tapad is adamant that its exit from Europe is purely a business decision, the fact is that its new parent company – Experian acquired Tapad from Norwegian telco Telenor for $280 million late last year – has been under the microscope across the pond. After a two-year investigation by the UK’s ICO into how the major credit reporting agencies, including Experian, Equifax and TransUnion, handle sensitive financial data, Experian was found wanting and issued with an enforcement notice to make substantive changes to its direct marketing services line or face a fine under GDPR. The investigation, which followed complaints by privacy advocacy groups, also dinged Equifax and TransUnion. Both were able to avoid further action by making voluntary changes based on recommendations from the ICO.

Third-party cookie cull: Ready for the cliff-face?

Promoted from Oracle Advertising We can use entirely cookie-less solutions to prospect effectively. Start today however, because the cliff face is looming. As marketers prepare for the demise of third-party cookies, Oracle Advertising senior director, JAPAC, Matt Bennathan says it’s the one of the biggest opportunities to improve the industry for the better. Next year will present one of the biggest opportunities in adtech. When Google drops third-party cookies from Chrome, advertising online changes for the better, forever. People are fed up with companies they don’t know misusing an understanding of their personal habits online. Smart CMOs realise this has the potential to damage brands. Regulators have listened and are acting globally. Walled Gardens are shoring up dominant positions under the guise of privacy.

Demandbase To Acquire InsideView and DemandMatrix

IAB Europe Releases Guide to the Programmatic CTV Opportunity in Europe Authored by Industry Leaders from Across Europe Provides a European-Level Overview of the CTV Programmatic Supply Chain

by ExchangeWire PressBox on 28th Apr 2021 in News IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to the Programmatic Connected TV (CTV) Opportunity in Europe’ to help planners and buyers of media understand and navigate how CTV can operate programmatically. Following on from IAB Europe’s Guide to Connected TV that was released in June 2020, the new guide takes a deeper dive into this emerging channel, providing a European-level overview of the CTV programmatic supply chain and the programmatic buying options available to advertisers. The guide also addresses the challenges that planners currently face, with some key considerations and best practices to ensure programmatic CTV investment is being optimised and used effectively.

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