Yellow Rocket Concepts restaurants to support Arkansas Hunger Relief Alliance in dollar-for-dollar match fundraising campaign
Arkansas owned and operated hospitality group
Yellow Rocket Concepts is using all nine of its physical restaurant locations, restaurant websites and social media platforms to launch a dollar-for-dollar match fundraising campaign in support of the Arkansas Hunger Relief Alliance on Jan. 11, 2020.
The Alliance is a nonprofit umbrella organization that coordinates with six regional Feeding America food banks and more than 400 hunger relief organizations throughout the state. From the YRC press release:
Advertisement
“The COVID-19 pandemic has had a devastating effect on the people the Alliance serves. Before the pandemic, Arkansas ranked third in the nation for food insecurity rates. Feeding America estimated that by the end of 2020, an additional 160,000 Arkansans — and 1 in 3 Arkansas children — faced hunger. Food insecurity has soared in our state this year, and as more Arkansans struggle to get food on their tables, it is crucial that the Alliance continue their mission work to combat hunger and provide Arkansans in need with critical resources and nutrition assistance. Every dollar that is donated to The Alliance through this campaign’s official fundraising links will be matched by YRC up to $25,000 – a total of $50,000 once matched. YRC which operates Big Orange, Lost Forty Brewing, Local Lime, Heights Taco & Tamale Co., and ZAZA Fine Salad and Wood-Oven Pizza Co., is kicking off the campaign by donating $10,000 (in addition to the match campaign) on Jan. 11 to The Alliance for use in purchasing grocery cards to provide immediate support for Arkansas families in need. This initial donation will provide food and supplies for over 150 Arkansas households.