At this point its just wallpaper. Its hard to be distinctive at a time when all youre seeing people generally tuned it out. If you havent made an impact by now, just having a lot of tv on in the last few days of the xaip in a primary state is not going to have much impact. Kathie, are people at this point just muting when the ads come on . When you ask people are they excited for the caucuses, they say im excited to get my tv back. I dont want to see all these ads. Tv ads in the caucuses are kind of silly money in terms of the universe of people that youre actually going to reach. We mentioned that the Record Turnout is like 187,000 for a republican caucus. Probably it will be lower than that. How much money are we spending per caucusgoer . A whole lot. We will do that calculation tomorrow, i promise you
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