For indie stores, if you get to somewhere in that, 1520 of your inventory makes to be nonbook, youve got a profitable plan. A store that is selling 1520 nonbooks is still a bookstore. Its important for it to still be a bookstore because thats what your customers are expecting, but you need to get somewhere within that, that 1520 range. I know there are stores that are a little bit about that, that do well and clearly still continue to look and feel like a bookstore. I think the over all things go about the independent bookstores is that you are all different. The mix of product is different. What may work in joyces star is not necessarily going to work in the store on the west side of manhattan. So i think its really hard sometimes to generalize about what if it works in one place, wilderness is early work somewhere else . I think more often than not the opposite is true. Just because it does work in one place means it may less likely work somewhere else. Thats of course the charm of stores, that theyre all different. One of the things joyce said to me in my prepanel phone conversation, talk about nonbook, she said, and its im speaking for her, the closer to the book that it is compare the object is, the more likely it is to work in the bookstore. That was an interesting insight. So im going to now move to the other end of the room on the merchandising mix, which is the digital book. And here i was really curious about integrating ebooks. Can we make it work . Have made it work . What are great examples of people have tried things, are trying things, and it made integrating ebooks into the brick and Mortar Retail mix work. The other thing i asked was what are the exciting new things youve seen in the realm . Weve all seen interesting ideas like cars and all sorts of other things i thought we would ask that question. The merchandising mix, so much of the relationship between ebooks and physical books and ebooks in stores is about what space to ebooks and sort of leave unoccupied of which there is a they go deep in . When we look at kind of average data, i have mostly Canadian Market statistics to me because thats where im from, if you look at a typical store on average, 10 of physical store sales are romance, for example, wheres 25 of digital art. So were now talking to readers are starting to make deliberate decisions about what they leave in digital versus print. I cant actually stock every harlequin romance stock every harlequin romance series that is an been written and maybe i deliver late want to not do that. In fact, maybe i want to deliver to start putting up signage and train staff to say hey, if youre interested in this, we avoid to get all the romance books you could possibly want, and use that instead, which then frees up space for the unoccupied area, that digital has hihas been able to touch whe areas related to nonfiction and anything that touches you think of something as a physical object that moves one person to another. Those are places that digital does not touch it. We built all kinds of crazy gifting functionality for the most part. Because people want to give a beautiful thing to someone. So those areas of picture books, cookbooks and travel books and all of those things that about the beauties of physical objects still get touched. So we see people starting to double down on those and leaning back from areas like genre fiction and mystery where maintaining a big comprehensive collection is early hard. Instead be really territorial about which ones are new, which would or interest, how can i engage someone with a new voice they have had before instead of trying to keep everything thats been written. That is about the merchandise, right, which is interesting to what i wanted to hear about is common sort of the discovery and the balance between those two things. I think when we were talking on phone you its an interesting examples of people who have made that work. You know, and im wondering if you could share a couple of those. Yeah. We just came through a couple of pilots, specifically rated tickets. One of the things we tried to do is to see whether his uptick in childrens reading, for example, especially teenage series novels, stuff like that. A big campaign with indigo in the u. S. Sorry, indigo in canada, where just starting to introduce series and first novels to kids in digital format and giving trial an introductory offers, we are able to list the category about 44, 45 in one month. And series fiction was really, really interesting for them. The immediacy of being able to move through was effective. We have trials like that. We been going on that been quite interesting, and weve had i would say som similar limited success in areas where we are bringing things like digital bundling together. And where we did in the italian market of all places, where do these interesting structures like the biggest publisher also on the second largest retailer who also owns the largest magazine publisher. You can interesting stuff when you on all of it together. They took their top 100 books and bundle print and digital together to see how people would engage with that. And we found that when somebody bought a book in print and also start to read in digital, they would read fast because the reading at home and print and taking the book at your route and try to carry the whole thing around with them all the time and it also became shockingly valuable customer as we track their behavior spent which is i think one of the things that amazon has discovered, too, thats also a story. If you are fighting for more of peoples time, you can occupy more of the time with reading as opposed other stuff they did instead. Which is exactly what we want to do. John, i think its and comments about this as well. I have some thoughts, questions. The thought, michael hit on something that we believe is true, and its not dashing digital and print, its not either or. Its almost like either and. Inevitably, very strongly that all of us live on a continuum somewhere between doing everything in the physical world and everything in the digital world. We are all on this somewhere, and reading fits in there. So the idea of how to make bundling work is a critical one, and one, this is what my question and my thoughts come in, is its something we havent quite found the right way to scratch that itch. But we would love to test some things, and those of you out or interest in that, come and see us in the booth about it because, as i do believe what michael says is true, is that move through it faster and i also happen to think, i mean, publisher, its not goin going e one plus going to be one plus one, one digital book plus one physical book is going to equal the price of two books. Those economics are not going to work. But somewhere in there to our economics to work for everybody. I take for one player to be the only one to figure that out. Its very clear that we done some of those expended at this point. Theres interesting things about the space. Does anybody else want to talk with integrating ebooks . No . Are you we all done . You want to talk about it, gre great. You know, its hardly a secret that, you know, we are struggling to be able to get our customers to buy Digital Content from us. We have a partnership with my friend sitting to my left, and we worked hard with kobo in trying to convert in the reading experience in a physical bookshelf, but its been a struggle because its been hard to be able to convince our customers to think of us as a place where you can buy Digital Content. They think of us for all the extraordinary things that joyce was talking about, about the things we do in our community. They dont necessarily think of us as a place to be able to sell Digital Content. But i think, john, youre 100 right, is that we need to be smarter as an industry in figuring out whether bundling is an option, whether bundling will, in fact, work. And remember, you know, at the heart of what we do is generate content. The format should be less important. It should be the content that we ought to be able to demonstrate our expertise and our knowledge and our passion about. I think probably obvious observation is that as of now we havent quite figured out how to do that. I would certainly agree with that, but i think the places where we are starting to cross that boundary around print and digital, started to call me golden together is the place where theres a lot of opportunity. Cominco together. Theres a great phenomenon we have on the digital side where if i know you are interested in a book by a particular author i can drop a sample into your library of another author who is adjacent to i can certain that certainty that. The bundling software working on right now is simple. Let me give you a copy of what you already own. When you walk through, i already own it. How much more value is going to have . But could he give you a different related book or a sample of a different related book that introduces you to a new author or the opens up a new category to you, or that its an unexpected related read that you might not have found yourself . Are those things which are due instead to create some additional value for the bookseller who is already doing with have to do. And doing it in categories where we dont necessarily have all the bookshelves, all public space in the world inside a store so we kind of maximize our opportunity for the customer. Interesting thinking. Great. We are now moving directly into innovation, okay . And ive asked each of our panelists to talk about innovation but i want to talk about innovation in key ways. One is innovation in terms of new approaches to the Retail Business itself, whether it be supply chain, retail analytics ordinate Business Model. And then very simply im not sure there is a more passionate industry than the industry we also from which is the industry of books. So ive asked that they think about what turns you on, whats the stuff that you see a school, that is new, that is exciting, whether it be or grants or marketing to any of those things will work fine for me. So were going to start with new approaches to the business of retail, not fast john and mike to leave that. So when i think of innovation i dont have to go very far from home because i would say that without innovation over the last 10 or 15 years, Ingram Content Group wouldnt be where it is. I wouldnt be up here, so. Talk about digital things, i mean, this dog eats the doctor. I mean, i really make that point. When i think about, when i think about the independent bookstores and whats possible from and innovation, kind of a great untapped thing to me is, is each one of you could be a publisher. Each one of you use really strong in a local market or in some area of a local market. And my question is, why arent you publishing . Or maybe you are, and those that are, just nod your head and say yes, i got that. But it just seems to me that thats a great untapped opportunity. Each one of you lives in a place that has local newspapers. Local newspapers our treasure troves of content. You could helped curate because of your knowledge of what is happening in that local market. It just seems to me that that is a huge opportunity that sitting at the, either to publish yourself or even to be a venue for those who walk into your store and have content that they want to publish. I mean, we obviously have tools to help with that but there are others as well. As i look at a i go, running an independent bookstore, i would have a publishing arm to that for sure. And from our perspective, we dont really own any content. We are just this metal distributor distributing to all these doors. So we what we try to do early on many years ago was trying to be indispensable. We tried to be more efficient. We looked at online selling that was coming down the line. We looked at ebooks and we knew that one thing was that the publishers were not going to put up with the inefficiencies that my channels provides a we need to be smarter so that we could be partnering with them. So we put a lot of money into just a vision systems, inc. A replenishment come into gathering pointofsale and using that from a Business Analytics standpoint help us determine what should be in our stores. Were not as good as you guys. I cant have 10,000 plan oh grams out there but i can do century and try to bring some localist to it but not as good as you guys. But we invested a long time ago on the. We also invested in that evil called returns, reverse logistics side of the business so we are again, we are efficient for our publishers we give them both back that they can use in some other manner. We try to get rid of any duplication in the process that they are doing from our retailers. I guess the one thats really taken us the farthest is just this whole use of data. You know, we do like to think theres a lot of art in our business and there is a lot of art in our business. When you need a good buyer in my retail environment or in the chain retail environment, you recognize that buyer immediately that they have a passion for the business. They are just not there to put the time in and move on to batteries and toilet paper. They like books. And so we use these Business Analytics to help them fight the battle within the own organization of why we carry the stuff we carry, why we want to look it would want them located and to do the things within that again self serving, help us keep our space within reach and can keep our sales high, but it can also act as a good steward of the product that publishers provide us to our retailers. Okay. We will move on to the second part of innovation question of what are some of innovative programs and ideas that are being tried specifically, whats cool, whats new, whats exciting . Oren, go for it. You know, dominique, i think it was three years ago, maybe in this room or one of the rooms down your and the javits center, aba challenge our colleagues in the Publishing Industry to figure out how do we Work Together . How do we reinvent this Business Model that for all intents and purposes hadnt changed in 50 years. We were doing business in 2009 and 2010 in the same way we did business in 1960. It doesnt hardly pass the giggle test that theres anything in business that youre doing the same today that we did 50 years ago. What we said to our friends in the publishing community, look, how do we reinvent this business . How do we make both of us were profitable . What other kinds of innovation and creativity you could do that would figure out and remove some of the inefficiencies in the supply chain, and in the way we Work Together . We are not there yet. We have probably scratched the surface, but theres lots of you in this room who know there have been dozens and dozens of innovative things that publishers have done to help figure out how to reinvent the business. Issues about replenishment, eliminating some of the complicated ridiculous burdensome requirements surrounding coops. Looking at dating, look at all the kinds of things, not as, not as charity to bookstores but how do we make this business how do we oil the wheel, the machinery, right. The good news is there is some innovation out there. I think weve got a long way to go, but i think weve made some progress. And i know that joyce wants to say something, so go for it. Whats exciting . I would underscore what oren said. Its definitely a partnership, we seem incitement programs come along and how thats working with our stores. One of the big challenges for the independent bookseller today is occupancy costs and margins. And as we look at how we curate now, our selection for the customer, all that plays a role in terms of what is on display, what is in in our stores and what were getting from the publisher. I would like to see them explore, for instance, guaranteed margins. I think that consignment programs that have been tried along the way and the last couple of years have been very beneficial as far as what weve seen in our stores. But it takes more space to do some of that, but if you more books you can sell more books. So i think what oren said, us continuing the dialogue and then doing something about it, weve got a long way to go. But theres much more to find out to keep us all in business and healthy. And i suppose, joyce, i cant resist saying that what we want to do is make books of all publishers equally available all the time. [applause] michael, would you like to add something . All books are available. [laughter] okay. Believe it or not thats actually the time we had. I want to thank you all for joining us, and have a great show. Thank you very much. [applause] thats a fitting end, isnt it . Trendline. Cspan to, every weekend booktv now for 15 years the only Television Network devoted to nonfiction books and authors. Cspan2 created by the cable tv industry and brought to as a Public Service by local cable or satellite provider. Watch us in hd, like us on facebook, and follow us on twitter. From a booktvs recent trip to des moines, alice meyers talks about the challenges of owning a local bookstore, beaverdale books, and the current state of the book industry. We are in the heart of beaverdale books, a wonderful neighborhood in the northwest area of des moines. It is known for its distinctive brick houses. A few years ago Forbes Magazine named it one of the produce neighborhoods in the country. Its just a great area. We have it all here. We have a huge fall festival every fall that brings thousands of people who. We have a Farmers Market during the summers. And we have a lot of shopping and restaurant opportunities for people. One of the things that happens especially of a person is first coming into the store, they will come in and say, this is just like that store in that movie. Whats it called . Youve got mail. Yet, and they are so appreciative. Its small enough that we can know our customers and serve them well. Obviously, we cant carry everything in our inventory that we would like to, but people once they realize we can order a book and you shall have it here for them in a couple of days, really happy with the service we can give them. Beaverdale books, we just want it to be a neighborhood bookstore. We sell new books. Ripple a bit of everything from childrens sections to bestsellers to fiction, lots of nonfiction sections. One of the things were most proud of is our local author section but with a great iowa writer session of the a lot of the authors approacheapproache s and remember the first day that we opened the store with so many others comment asking us if we would carry their books. The section started with about, a couple of book shelves and now takes up the entire wall, one wall of the store. We represent about 400 authors, and if it all goes back to the great literary tradition that i was i would say about 60 of our i was section is selfpublished authors. They write everything from fiction the history to memoirs, poetry. And we also have ive authors that are a approached published by major authors. If an author comes in with a book that might have on our shelves we were pretty much accepted that. My philosophy is anybody is willing to put themselves out there and read a book and go through all that work process and everything deserves some shelf space. We do monitor it tuesday how the book is selling. Part of our agreement with the author is that if it doesnt sell anything a certain amount of time, they can take their book back. One of the things were able to do here is to see such a part of the community. Ive lived in the retail for almost 25 years, and were able to support organizations for letters to the and reading. We have worked with a program called Everybody Wins that does readings in schools. They have adults come into schools and read to kids. Weve had a therapy dogs in the store that kids can come in and read to the therapy dog. We can support a lot of different organizations we are proud of that legacy. We do lots of events but lest you we did about 70 in store events and about 50 offsite events. We host book clubs, writers groups. We are a pickup place for Community Supported agriculture that people come i there twice a week and pick up their produce. We have had a Campaign Event chair, political events. Politicians choose the bookstore i think because they know that people like to gather here. We are very fortunate in iowa that we are one of the first in the nation states, as far as our caucus is the first in the nation every four years. So think as a result people are very politically astute under well read. The bookstore is about 1000 square feet but we hold our events act in the fiction section. We have seating for about 12 people, so its not huge, and there had been a fancier weve had up to 70 people in the store. One of the things that we joke about is if we have 13 people there, we can say our events are standing room only. Bookstores really say a lot about the community that you were in. I think its kind of sad commena specially when borders close a lot of committees lost their bookstores because that was a place where they would get their books. I know in a lot of rural areas here, people dont have that option. I think its important, its as important as libraries are the bookstores or here for people. Some of the challenges of running an independent bookstore of course are the Online Presence of other places, and some of the change. I was fortunate when i opened the store in 2006 that i was already aware of, you know, the chains and the Online Presence as far as books were concerned. I know a lot of stores in the 90s kind of got caught by that and as a result a lot a lot of our independent bookstores. But i kind of went into with my eyes open concerning that come and we have weathered the economic crisis in 2008. We weathered the ebook a surge of around 2010. We have realize people coming in here saying that they might having the reader but they just prefer books but i think people are starting to realize that. I was at a meeting a couple months ago and we were told of the readers that have been sold, but 20 of those the readers have never even been activated. So i think people still love their books, as long as they do, we will be here for them. For more information on booktvs recent visit to des moines and the many other cities visited by local content vehicles, go to cspan. Org localcontent. Greg nelson document history of the atomic era, stretching from the discovery of xrays to the fall of the soviet union. He profiles such figures as marie currie, albert einstein, curtis lemay, Ronald Reagan and mikhail gorbachev. This program is next on booktv. For the most fearfully terrible master the man had ever known. The man didnt want this responsibility, but the genie told him now he had been freed, his discoverer couldnt put him back in the bottle. He had to decide how best to you soon. Todays presentation of the age of radiance relates the tale of the man in the genie in a much more richer detailed form. He tells the interwoven stories of scientists whose entries in the adam sentence killed them, of how helpers bigotry persecution drove from germany, the very scientists whose discovery could have given him mastery of the world in between paths of apocalyptic war in Peaceful Energy sources taken by nuclear research. In this story is sold by the speaker tonight, the firemen who battle the disaster at chernobyl, the curious earnings to. The power of the activists like most human discoveries neither an unanalyzed good or evil and of itself, but very much the product of how and how carefully we humans use opiate discoverer. Craig nelson has written books on many and varied topics. Rocket man told the story of the apollo moon missions. Thomas paine profiled that philosopher. The first series was about the doolittle raid on japan in the early part of reports to and lets get lost features the authors travels to unusual parts of the world in the out experiences that accompanied them. Other things he has written have appeared in vanity fair, the wall street journal and so on. He lives not too far from here in greenwich village. Please welcome the author of the age of radiance, craig nelson. [applause] thank you so kindly. It is such a thrill to be invited junior of the clay bracelet that better pictures since the minute i moved here in 1979. As an historian its a major part of my work in my own personal library, my Branch Libraries mulberry street. One of the first books i remember reading that the chat is a dr. Seuss book and to think outside of mulberry street in my libraries for building what david only inky monolith. There is nothing in this book as good as seeing david bowie and piedmont on mulberry street. So you can see already how history full text not so and some of the things we are talking about. Five years ago when i first started working on this book, if you asked me what radiation was that wouldve sent it scary, its dangerous, its infectiouinfectiou s, is cancercausing, its evil and probably this is what many of you think, too. I still think many of those things, but they are tempered with a lot of other ideas. The first thing i learned about was the fact irradiation is made up cost by items that are, fat atom and their adorable. They are too fat for their own good. They are so fat that they break the bonds of nature that creates a Material World instead of pieces of themselves. If these should be added spitting out either subatomic particles or little gamma rays. So you can think of them as being a hollywood starlets of the periodic table. They are unstable and believe me. So there they are. Your little site uranium atoms. The thing about it, they create slick hollywood starlets while they do this, for example, when marie curie used to going in that first in the morning before the sun came up, she would leave out her radio so it would be calling. Aquatic fireflies on the walls. But then someone noticed after she put to radium away the walls were still glowing. One person noticed when he picked up the silvery plutonium Henrico Fermi was warm like a puppy and i was so strange to pick up the medal you would think would be cold and i was born like a puppy. But the solution for los alamos for holding the puppy too long the puppy to song was called high imputation. So assertive a scary puppy we talk about here. Relive the entire subatomic world has this disturbing quality. We talk about radiation over time as a halflife and we think about this inert object that is sending out these rays that are dangerous to us and how disturbing that its peered the entire subatomic world is like that so im going to give you one example. Lets say you are flying in the play menu looked out the window and see a bunch of specs and because you are worldclass physicists can you take out your slide rule and create a mathematical portrait of the way those specs appear and disappeartremendous speedup disconnects of the specs and after a while you have created an idea of mathematics. And then you take out your binoculars and realized you couldnt flying over water and you know they are powered airwaves. You know there is a music of this fear of nature and there isnt much melody to this music, but there is a lot of rhythm and the rhythm is the host of ways. You take a whole new set of calculations based on the waves. And this is how the subatomic world we can use two different instruments. Our eyes and binoculars in this example to noticed particles, the whitecaps airwaves, the invisible forces and mrs. Has some in the subatomic world can be both a particle, like a photon, and a wavelet that waste. So if it is creepy and disturbing like i said. Before we get too much science come i want to up a little bit. One of the things i decide about history the way we they learn in school is feeling a site the date that they said that. When the great man was born, when he died, but the guy who started history had a different idea altogether. He said history is about one thing and one thing only and that is have i got a story for you. Once upon a time there was a little girl who was the youngest of five children of a family that had once been prosperous but have fallen on hard times. When money was 17, her older sisters said older sisters said lets make a deal. You go work and support me for two years oligo to university and then i will turn around and do the same thing for you. This was an especially bizarre idea because at that moment, in that time and place it is illegal for women over the age of 12 to get an education. And they were getting around that by 10 in something called the Floating University, which floated so authorities can track who is running and prevented labor camp. But the Floating University did a fantastic job because rodney got into medical school at the university of paris and off she went and off they went to be an avian supporter. The first couple of jobs she got, she got, she is very unhappy and its really terrible and then she starts working for this working for the sarong skis and fantastic family. The renee sugarbeet notation about 60 kilometers outside of warsaw. And they love manya and their six kids are just adorable and they all of a sudden comes home from school and hes casimir in the fall head over heels in love. For a year if they are dating and finally says he got them . Im going to tell my parents we are going to get married and he goes and does that another kids know about it and they think its great. But in fact the parents say no way. Youre not marrying this little moneyless nobody. You are married or not. Casimir says please wait for me. Im going to work this out. And they see each other secretly for six months of the parents find out and fire her. So now she goes back to warsaw and is living not her Fathers House and shes heartbroken. Shes 19 and the letter comes. I finished school. Im engaged to be married and now its your turn. Come to paris. She so unless she cant do it. She just cant give up the first love of her life. Finally the letter arrives. Forget it. My parents will never let me marry you. Just forget it. Decades later, casimir would be if the mismatch petition in warsaw and he would be frequently seen the need for fat city, staring up at the enormous statue of the National Hero of who would, marie curie, which is who she grew up to be because she loves paris. So i love this story so much because it really shows you first of all, it dont always follow your heart, especially after 19. It really shows you what wouldve happened if she had stayed with him and never left poland, how are future predicted change because as marie curie, she would discover the fundamental forces of radioactivity, radium and pallone on and release radiation was an atomic force that didnt come from the out side. They came from within then they would discover that because it is such an effect on fastgrowing cells. You can use it to treat cancer. I know all of you heard the wonderful story and what a fantastic couple they were and how perfect they were for each other. Lets forget about that. Lets talk about someone else. After peer died, marie had an incredible essay or with paul launches in, this guy here. Here is marie. Heres her whitecapped idea. Heres einstein. Okay, there we go. So these are the greatest minds in science in 1927. They were not the dressers i think. Anyway, marie has an affair with paul launches in who is so important he is sitting next to mind dying in this picture. She impossibly fantastic relationship. The letters back and forth are so passionate. She comes back to life after being widowed. He was run over by a card. Probably working with radioactive materials. Anyway, they are madly in love and she has a whole second life except there is a problem in that paul is married and even though his wife doesnt mind she has a mistress, she might but his mistresses the most famous women in france. The wife has a brother and brother runs a newspaper and they Start Talking about how marie curie is this homewrecker of this polish immigrants and shes jewish and almost the only person in the book who is not jewish. She is a homewrecker and a horrible person you become such a scandal that when she gets ready to go off to sweden to get her second noble prize, nico maybe you should wait and come get the price next year. She called science dainik is what should i do . Go get the prize. Theres this whole kerfuffle. But that relationship falls apart as all of the women in the audience had just come up august back to his wife. Before the relationship ends and breaks murrays heart all over again, paul says ive got this real gogetter named fred and you should hire him to work in your lab. She does hire fred and after a year youll never guess what happened. It says marie, i want to marry your daughter irene and marie has a heart attack and says no, you are not going to marry her. She makes fun of the first prenups in history that if anything happens in the marriage that juries will keep all the radium. The paris was wrong. They have a fantastic marriage and they are more important to us today because they discovered artificial radiation, which is a fundamental element in the United States and is the port to madison today is the microscope. The reason i told you this long short stories because the end of the story is marie curie was the first woman to win a nobel prize and her daughter was effective. Its not fantastic . Fred was a pretty hunky hunk. Good going. So after fred and karen discover artificial radiation, everybody around the world starts irradiating everything. One group that especially becomes good at it is a villainous chemist. Thats a good phrase. A villainous chemist in germany by the name of otto hunt and his partner and none of you have ever heard of lisa meitner, even though shes center of this history and i would like to tell you her story. Lisa meitner was the first woman professor, University Professor in the history of germany. She was the second woman to receive a degree in the 500 year history at the university of vienna. She was running the Physics Institute for 12 years the most Important Research and petition in the world when she was kicked out for having jewish ancestry. She ends up being sweden. Neil porras arranged for her to get back in the mix of time with her life evacuating to sweden. There she is at the age of 60 all washed out. She doesnt speak swedish. Her bosses jellison hates her. She is no equipment, knowhow, isnt being paid anything and paid anything in chief is washed up and allowed and cant believe this has happened to her. And her nephew, Otto Robert Frisch comes for a visit on christmas and they have some thing called lutefisk. For those of you who havent beaten that, when you go to a 711 and five east jerky except its made out of fish and has the consistency of jello. Its the worst thing ive ever put in my mouth and ive put tarantula my mouth. So they have chris missed dinner but lucas says in a go for a walk in all she can talk about mr. Villainous chemist expartner and his mysterious hanging because the daughter was duly disappointed a stream of neutron that uremia in the scanning bizarre results that no one can any think maybe their instruments are off. Maybe they chemistries wrong. They dont know whats going on. Finally, lisa sits down on a log in the middle of a snowfall occurs to stay in sweden and she takes out a pencil and piece of paper and she takes the uranium atom and how much it weighs and takes the stuff they get out of and how much it weighs topically and then applies einsteins mc2 in the middle and it all fits. She has scuppered vision. But otto robert was back to working for niels bohr, he asks his neighbor to biologists what they call up and bacteria split and they said fish and and that is where fishiness discovered. What this triggers, an incredible sense tatian among the ethnic raise who are fleeing hip or because in the United States especially, all of the angloamerican scientists are working on radar. They dont care about vision. They think the idea of making atoms is wacky. Everyone whos fleeing hip or is thinking to themselves, what if adolf hitler gets the atomic bomb and we dont have it. So normally americans are told this during the making of the atomic bombings being the einstein and oppenheimer wrote calculations on a board and proof, bombs. But in fact, it took three of the most terrifying experiences in the history of science. The first one happened in the middle of the city of chicago. Enrico fermi was supposed to create the first atomic reactor in the woods, and the oregon woods outside of chicago. But the people building the facility had a strike so the university of chicago president to read on here anymore. Nobody is using a football stadium. So you can use that. She found a squash court inside the football stadium in the middle of the city of chicago and this is where he created the First Nuclear reactor. I call it the third most dangerous experiment in american history. What if something had gone wrong . But nothing went wrong. It was the most perfect experiment anyone had our first into this day, and ricoh fermi has the patent on this style of nuclear yours. One thing very funny happened and that the soviet spies who are sending work of this back to moscow, there is a translation issue. So instead of squash court, for almost three decades the soviet union thought the First Nuclear year was in a pu
comparemela.com © 2020. All Rights Reserved.