>> she is hell on wheels. totally focused and a great poker player. >> and now, she could become the most influential first daughter in american history. >> i don't sense from ivanka it's about power. it's about impact. >> tonight, first daughter ivanka trump. when donald trump began his campaign for the presidency -- >> ladies and gentlemen, a man who i have loved and respected my entire life, my father, donald j. trump. >> it was his daughter ivanka who introduced him. from the campaign trail -- >> he is not politically correct. >> reporter: to the republican national convention. >> this is the moment and donald trump is the person to make america great again. >> reporter: to his transition to the white house. she's been at the center of his inner circle. >> i've heard that ivanka's phone call is the phone call donald trump always takes. >> indeed. i've witnessed that. >> kellyanne conway was trump's campaign manager and will be counselor to the president. >> it's very clear they have a very special relationship. that on its own is impenetrable. >> you find the moments that she speaks, he really listens. >> tombaric has been a close friend of the trump family for years and is running the inauguration. >> she's a special voice because of course, she has no agenda. she has no skin in the game other than i'm giving you my foint of view because i love you, dad, and i want you to be successful and you need to listen to me. >> part of the reason that he respects me and we have a great professional relationship in addition to a personal relationship is because i'm incredibly candid with my opinions and i share them solicited or otherwise. >> i'd like too punch him in the face, i'll tell you. >> even during some of his most controversial moments on the campaign trail as she told me last july. >> your father has said that you and melania had wanted him to be more presidential is the word that he uses. do you believe that the nicknames he used for some people are the name calling was a mistake? is that what you're talking about when you say more presidential. >> well, once in awhile he'll say things and i'll tell him he could probably ratchet it back. >> and he listens? >> sometimes and sometimes he doesn't or sometimes he listens for limited periods of times. >> reporter: ivanka has had an office just one floor below her father's in trump tower where she spent a lot of time as a little girl. >> i'd go to his office and i'd hang out and i'd play at his knee while he was on the phone or conducted meetings, and i would walk construction jobs with him on the weekends. >> that sounds like fun. >> yeah, i was definitely did the only kindergartner who had been on a tractor. so it was, you know, it was just part of how he raised us. >> reporter: being raised the daughter of donald trump looked a little different. >> he wasn't always physically present but he was always available. there was a payphone at school, and on recess, i would go there and i'd call collect to his office. i was probably 10 years old. >> say hi, this is ivanka. >> calling collect from the chapin school and he would put me on speakerphone. it didn't matter who was there. it was titans, it was heads of countries. he would always take my call. >> reporter: high above the office, the penthouse was home. >> in ththis this was my bed. it's a little small for me now. >> ivanka gave a tour of her childhood bedroom in the documentary "born rich." >> it's a little time capsule. if you notice by the madonna clock, the homage to poison and motley kru. >> what floor are we on? >> we are on the 6th floor. not a bad view to wake up to. >> and not a bad place to play as a kid unless. >> she managed to kick a beach ball into a chandelier that just blew up and got destroyed. and so my mother was pretty tough eastern european disciplinary type. when she got home and saw the chandelier shattered on the floor she went up to her and said what happened here? rather than fessing up, it was don, it was all don. >> when ivanka was young, her parents divorced. and their personal drama headlined the new york tabloids. >> the divorce being so public really added another element for me as a young child just because my friends knew about it. then you're reading things and you don't know what's true and what's not true. >> i read this story but that when you heard about it, you asked your mom whether you were still going to be ivanka trump. is that a true story? >> yeah, you know, i think i was digesting things and trying to understand as you know a 10 or 11-year-old would the implications to me and my life and my relationship with my parents individually and collectively. >> reporter: when her father married marla maples, ivanka and her brothers chose to vacation in aspen with their mother. >> you and your brothers decided not to go to the wedding and you stayed in aspen. >> well, going to aspen was a tradition and something we had done our whole lives. and it was something that was very important to my mother and it was a memory that we wanted to have again and we wanted to have with her especially at that time. >> reporter: after the divorce, the children lived with their mother, but their father remained a strong influence. >> when it came 0 work, that was something at the always pushed at a very young age. we will to earn it, it wasn't just clean your room and you get what you waned. >> we didn't have the option not to work hard. it wouldn't be okay with him. he's not very sort of laissez-faire and the ideas of, well, sort of let them run free and you know spoil them and hopefully they'll turn out right. >> reporter: their mother ivan nab was just as tough as their father. >> we would travel overseas with her and she would be maybe in first class and we'd be in coach. it was kind of her way to try and avoid spoiling children that might have otherwise by any other standard been spoiled. >> i see a lot of ivan in ivan a ivanka. ivana was an athlete, determined, focused, she had integrity. she had unbelievable perseverance, she was always prepared. >> they were not only taught to work hard, they had to win. >> donald would hit their ski poles out from his own children in order to beat them down the mountain. >> emily jane fox is a writer for "vanity fair" and a cnn contributor. >> it was i'm going to beat my own children because winning matters that much. if that is the model that you grow up with, you're growing up with a win at all cost attitude for sure. >> coming up, ivanka meets her match. >> did she fall for him? >> i think she knew right away. 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um, one hundred and fourteen years. man i thought my arm would be a lot more jacked by now. i'm not even sure this is real wood. there's no butter in this churn. do my tris look okay? take a closer look at geico. great savings. and a whole lot more. it was 2007. ivanka trump will just met jared kushner. >> he called me up and she said i met a guy. we're going to a party. get dressed. so. >> maggie cordish has been a close friend of hers for nearly 20 years. >> and there was a clear connection i know, it was very obvious. i mean sort of the rest of the party dropped away and they were very focused on each other. >> did she fall for him? semi fell for him. i think she knew right away. >> reporter: when it was time to introduce jared to her father, ivanka was nervous. >> i was too smart to bring home a date or a boyfriend. >> it was a little intimidating? >> i was not going to subject boyfriends to the scrutiny of my father or mother for that matter unless i was 100% sure. >> reporter: with jared, ivanka was 100% sure. >> i remember spying on the lunch that my husband and my father had in trump tower. >> how did you spy on him? >> i was hiding around columns, there were tremendous amounts of hand gestures. i don't know if this was good or bad. i was, you know, obviously when you love somebody so much you hope that the people in your lives that you love love one another so. >> do you remember that. >> high stakes. >> i do remember that. very happy with jared. he's been fantastic. >> reporter: in jared, ivanka found a natural connection. they both grew up heirs to real estate empires run by powerful and controversial fathers and both were executives in their family businesses. >> they really create a force to be reckoned with and they spend a lot of time thinking, strategizing, planning. they feed off of each other. their personalities truly feed off of each other. >> reporter: ivanka and jared marrieded in 2009 at trump national golf club in new jersey. ivanka converted to judaism, practicing in the orthodox jewish traditions that jared grew up with and observes. >> it was you know, something that meant a lot for her but i think it also shows how seriously she took the relationship with jared and that was something that was, you know, obviously a very big deal for him. >> reporter: in march, 2016 and in the middle of her father's presidential campaign, ivanka and jared welcomed their third child, theodore james. brother tore arabella and joseph. >> she's a wonderful mother. she's fierce and devoted. she is up with them early every single morning giving them breakfast and being with them and then you know, putting them to bed. >> for myself as the father of five young kids, it's really difficult. i mean it's really difficult workwise. it was more difficult on a campaign where information, it's an up and down cycle. >> how does she do that? >> i think the conversion to judaism was a big part of it. observing the sabbath from friday night to saturday night, there's no phones and computers. i think that was actually probably very helpful. >> motherhood was part of what inspired ivan can to launch a lifestyle brand aimed at empowering women. its mission, the company says, is to inspire women to create the lives they want to live. >> i want my daughter arabella to grow up thinking that the phrase "working woman" sounds as odd and superficial and forced as the phrase working man. >> she launched a portion her website dedicated to many kinds of tips that you can give working women whether it's what do i wear to work in winter. how should i ask for a raise. >> the brand includes ivanka trump apparel, handbags, shoes and accessories. and when she wasn't running her own business, she was an executive vice president at the trump organization. >> i actually knew from when i was a little girl that i wanted to go into real estate. i went to wharton. i majored in real estate and finance. i knew that real estate was what i wanted to do. >> but her father actually encouraged her to consider a different career direction. >> he would say are you sure you don't want to try this, are you sure you don't want to try that. he always said to us you have to do what you love and you'll never succeed, you'll never be able to compete at the highest level if you don't deeply love what it is you do. >> what was she like when she was a young working career woman just out of college? >> she was serious. she was driven. we were at a girls' weekend and i woke up and she was just gone. you know, she had slipped out to go to new jersey with her father to look at some job site. quintessential ivanka. that's where her focus was and that's where her attention was. >> she joined her father as a co-host on the apprentice." >> what exactly did they say to you? >> wait, wait. ivanka, wait. >> and was negotiating his most important deals like the doral golf resort in miami and the old post office in washington, d.c. >> she is hell on wheels. no emotion. but totally focused and a great poker player. >> very different from her father and very much her own woman. >> she's an excellent businesswoman. she's the real deal. >> mike ashner is a real estate executive who sold the doral property to the trumps and negotiated the deal with ivanka. >> real estate people can be very volatile. and at every moment, she brought the tension down. she was identify what the issue is, how do we talk about it, it was superb. it was really controlling the room. >> ivanka and i worked very, very closely on it. you have different people really good at certain elements of the deal. she went in and found the deal and worked her heart out and got the deal closed. >> coming up, closing deals in the white house. >> what do you think your father values the most about ivanka in. >> loyalty. ♪ every time i travel, it's the moments that are most rewarding. ♪ because if you let yourself embrace them, you'll never forget them. the new marriott portfolio of hotels now has 30 brands in over 110 countries. so no matter where you go, you are here. join or link accounts at members.marriott.com. i need to promote my new busi can make that happen.et. business cards? 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(echo) with quicksilver from capital one you've always earned unlimited 1.5% cash back on every purchase, everywhere. welcome to unlimited. what's in your wallet? justice is spelled b-o-x.hero, say hello to a powerful tool that gives you options to fit your budget. ♪ oh, i'm tied to this chair! ♪ dun-dun-daaaa! i don't know that an insurance-themed comic book is what we're looking for. did i mention he can save people nearly $600? you haven't even heard my catchphrase. i'm all done with this guy. box him up. that's terrible. it was 2016. midday in a conference room in trump tower. >> we were having lunch on an entirely different topic before i joined the campaign. >> ivanka and jared were meeting with kellyanne conway when jared asked her, what makes a good vice president? >> and i said to him, you know, jared the last couple of republicans have chosen someone they thought would really excite the base. i buttoned out his father-in-law was beyond the glass in the atrium and i said this year we have all excitement we need to right there. >> as the convention approached, the list was down to three names. two outspoken candidates and the more reserved mike pence. >> and so i think ivanka trump was in a very unique position to give her father a voice in choosing a vice presidential running mate because she know what's donald trump expects and how he, would best with what types of leaders and support system around him. >> reporter: when her father was torn between candidates, ivanka, jared and her brothers arranged to take a last-minute flight to indiana to be by their father's side at a breakfast with mike pence. soon after, pence got the nod. and days later, trump himself accepted the republican nomination. >> as president, my father will take on the bold and worthy fights. he will be unafraid to set lofty goals and he will be relentless in his determination to achieve them. >> that everybody you all so much. >> she became one of her father's strong jest voces but it wasn't always easy. his rough edges can conflict with his daughter's carefully cure rated brand so ivanka steered clear of policy except when it involved her agenda. >> safe, affordable high quality child care should not be the luxury of a fortunate few. >> like child care, paid maternity leave and equal pay. >> these are things she's been fighting for for for a very, very long time. >> we needed to change the dialogue. >> she created an entire business surrounding women that work. >> and when we spoke in july, she defended her father against criticism over his treatment of women. >> he's absolutely not a sexist. there's no way i could be the person i am today if my father was a sexist. i would not be one of his senior most executives and i would not be working shoulder to shoulder with my brothers. i would be working for my brothers if at all. >> oftentimes you would hear people say if ivan cap came from donald, he mut have done something right. ivanka was really just the spoonful of sugar for the trump campaign. she was successful and talented and bright and really brought out what would be the best in the donald trump. >> do you think she would also become part of his political antenna in a way? >> yes in, my view, ivanka trump is, has and will continue to be part of her father's political antenna. in washington, d.c., they'll say all right, who is affected here? who do we owe something to? i find her to be somebody much more inclusive in her thinking, somebody who says who is not included in the messaging and will they in fact feel excluded. >> ivanka has brought unexpected visitors to trump tower like climate change activist leonardo dicaprio and former vice president al gore. >> she brings a certain not just balance the equilibrium will you a certain nonhyper partisan perspective. >> independent. >> she's an independent who thinks very passionately about the issues. >> her husband jared became one of trump's closest con if i dans and political advisors during the campaign leading to his appointment as senior advisor in the white house. >> he calls it down the middle. he's always been a straight shooter and pragmatic. he's effective. he's really become one of the main voices in our father's life. >> he knows how to speak to my father. i think he knows how to get his point across very effectively. he became was what was really needed which was a buffer between new people coming into donald's life who had a program, a plan, or a project, some of which worked and some of which didn't work. the old people in his life who were loyalists but maybe didn't have those tools in their tool kit. >> highway jared is taking a coveted spot inside the west wing, ivanka has decided not to take an office there, at least not yet. instead, she's working on a child care proposal behind the scenes. and getting her family settled in tony kalorama neighborhood in washington. >> how will she be most helpful? if you were to take a, this is the way i think ivanka would most help donald trump. >> there's the donald trump that i know, you know, as a son and so i think if she can sort of show some of the softer side of him and be able to bridge some of those gaps i there it would go a long way towards his efficacy in getting things he wants done done. >> reporter: though she's stepping away from the trump organization and her own brand, she will likely face constant questions about her possible con flicks of interest, like marketing the dress she wore at the republican convention. >> well, i think that idea of conflict of interest is going to hound her and if she meets with somebody who runs one of the trump hotels after that same day she was in the white house, people are going to say it's a conflict. that's going to happen. the key to the trump enterprise is they don't think in terms per se you have conflict of interest. they think of legal and illegal. they think of winning and losing. >> with her father winning the white house, ivanka trump is on targeting to become the most influential first daughter ever. >> ivanka trump certainly is at 35, she's has a successful businesswoman twice in real estate and development and certainly in her own brand. i think r think she would it be very powerful but again, i don't sense from ivanka it's about power. it's about impact. >> and it's about the family protecting and enhancing the newest brand. the trump presidency. >> you value family especially in that world. i think for years, we had always heard real estate is one of the %-p. nothing compared to politics. it's nothing compared to politics. and then i think when you go through that and you live through it, i think quite frankly you become a closer family than ever before before. they're the closest people in your life, the people who will look out for you when others might have conflicting interests. that's very, very special. i think we all learned that in some certain way and ivanka will lend that in a big way. >> she has a great wave being able to talk to him. he trusted her. she's proven hernandez time and time again in business and whatever she decides to do in washington, if there is a role for her, i'm sure it will be similar to that. but that's really up to her. >> and good evening again. you've just been watching the special report "first daughter ivan can trump." welcome to "360"ing in washington. joining us gloria borger. in terms of ivanka trump, she doesn't have an actual official title, correct? >> no, not yet. >> in the white house. but clearly, she has an important role for donald trump. i mean, she's somebody who has his ear and is a major adviser. >> right. we don't know if she's going to have an office in the west wing. she's decide at least now, let jared go work there. but eventually, whether she's inside the white house, anderson, or she remains outside the white house, she is going to be her father's gut check. there's no doubt about it. he leans on her. he listens to her. she offers her advice freely. they don't always agree as she said in the piece. but i think she will always be there when he wants somebody to say, you know what, do you think about this because she is so loyal and she has no other agenda as family members are.

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