It was a public relations stunt that went down on this day (March 5) back in 1973. Mario Fabbrini owned a pizza company in Ossineke near Alpena, and one of his suppliers had given him tainted mushrooms, which contained botulism. Fabbrini was forced to recall his pizza, and he had to destroy 30,000 pies still in his factory. Rather than just do it and be done with it, Fabbrini decided to make it a public affair in front of news cameras and the press to make sure that people knew it wasn't his fault, and all the bad pizzas were gone. Several hundred people attended the event, at a time when Ossineke was a village of only 1,800 inhabitants...The pizzas were tipped into an 18-foot (5.5 m) deep hole from four dump trucks. The pizzas were still enclosed in their cellophane wrappers.