Despite South Africa’s global infamy for corruption, rampant crime, poor service delivery, political instability and inequality, recent findings of a Global Reputation Study carried out by Brand South Africa (Brand SA) have shown that the overall perception others currently have of the country is “moderately positive”. The country’s perception rating was scored on a six-point Likert scale, where a score of one or less was “extremely negative” and a score of between five and six was “extremely positive”. South Africa scored an overall average of 3.1, meaning that it very narrowly avoided falling into the “moderately negative” category.