Kelly's Roast Beef set to add 50 New England stores in 5 years

Photo: Kelly's Roast Beef via Instagram
Jan. 28, 2021
Revere, Massachusetts-based Kelly's Roast Beef said in a news release that it is planning expansion to neighboring New Hampshire and across New England. The more than 70-year-old Boston staple brand expects to open three franchise stores in Concord and Manchester, New Hampshire, though no timetable or specifics were provided about the planned stores.
The brand began franchising last year under the guidance of Kelly's Roast Beef Franchising CEO Neiil Newcomb, who also founded McAlister's Deli. Newcomb said the company expects to grow Kelly's to up to 50 locations in the next five years.
"As we continue to grow, we have gotten a lot of interest in New Hampshire," Newcomb said in the release. "People want us to grow in areas like Concord and Manchester so they don't have to drive an hour to reach the nearest Kelly's. We are excited to grow in New England communities like these where we can reach long-time Kelly's fans while also introducing the brand to newcomers."

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