Digital Ambassadors: The Right Way and the Wrong Way June 6, 2020 To ensure no one gets left behind as Singapore becomes more digitally connected, the government will be setting up a new digitalization office to double down on outreach efforts to the hardest-to-reach segments of society and encourage them to adopt digital tools. The digital ambassadors will start their efforts by covering all 112 hawker centers and wet markets with a one-year temporary contract. The aim is to intensify outreach efforts and encourage stallholders to adopt e-payment and avoid having to handle cash. By March next year, they should have reached out to 100,000 seniors, teaching them basic digital skills like how to buy things online and how to use smartphone apps to communicate with their friends and family.