under this first administration of president obama. and he's got this new ad out called day one. portion of it. >> what would a romney presidency be like? day one. president romney immediately approves the keystone pipeline creating thousands of jobs that obama blocked. president obama introduces tax cuts and reforms that reward job creators, not punish them. >> jim cramer, this is an area of strength now for romney on the economy. i showed that chart earlier. he's got some traction. what does this ad say to you about their approach and his potential effectiveness. >> the specifics are good. in other words, people recognize that that pipeline would have created jobs. but at the same time, romney's known as a job destroyer. not a creator. i just don't think that this will stick. i think bain sticks. i think the idea that you bring in bain which is what happened in the '80s, they fire a lot of