approves the keystone pipeline creating thousands of jobs that obama blocked. president obama introduces tax cuts and reforms that reward job creators, not punish them. >> jim cramer, this is an area of strength now for romney on the economy. i showed that chart earlier. he's got some traction. what does this ad say to you about their approach and his potential effectiveness. >> the specifics are good. in other words, people recognize that that pipeline would have created jobs. but at the same time, romney's known as a job destroyer. not a creator. i just don't think that this will stick. i think bain sticks. i think the idea that you bring in bain which is what happened in the '80s, they fire a lot of people and that's how they get prosperity for the rich. >> kim? >> he's got to begin engaging on this. the weird thing about it is, this is an attack you could see coming from another planet. he was attacked when he was running against ted kennedy, when he was governor, in the primary by fellow republicans. right now they're very focused on what obama has done wrong. they want the election to be about that.