>> happened to have a copy right there. >> o'dell -- >> i'm not very good at scrapbooking. when i looked at that, i thought it would be a good thing to be able -- >> this is what everybody says is that they don't have time for scrapbooking but you really -- this is what i wanted to do in connection with creative memories which is kind of the it company when it comes to album making and scrapbooking. i wanted to create a line that makes it really easy and simple so everything is color coordinated and everything is precut. >> you wanted to do this in time for a christmas gift. >> you're revealing my father's christmas gift. >> oh! >> this is an album. >> we got another one. we got another one. >> now, this is the album of hope that i made for my baby girl ashby and you can do the hummingbird collection in digital, too. it's all can creative memories which we're doing this initiative with the 40,000 creative memories consultants, asking everybody to make an album of hope for your child and just what we were talking about, making it important at home because when you put the