Dive Brief:
In the latest in a flurry of announcements and initiatives since the start of the pandemic, David's Bridal on Tuesday announced the launch of its first Quinceañera label, Fifteen Roses, according to a company press release.
The retailer said it was responding to a void in the market for value-focused Quinceañera apparel by offering an assortment of gowns priced between $399 and $699.
Fifteen Roses, which ranges in sizes from "Missy to Plus," is currently available at the retailer's website and select stores. The company may expand the label to the entire chain and add category extensions depending on consumer demand.