Crisis Creed: Why PR Experts Are Wrong On Erisco Foods Crisis

By Ishola Ayodele In the tumultuous world of crisis management, where swift and well-judged responses can make the difference between recovery and ruin. Erisco Foods, a titan in the Nigerian tomato paste industry, found itself ensnared in a web of controversy when a Facebook influencer, Chioma Egodi, publicly voiced concerns about their Nagiko Tomato Mix

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