Review Quest MT Marketing Analytics Forum In missoula, montana, united-states | Education In Missoula
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Quest MT Marketing Analytics Forum
32 Campus Dr
Missoula,
Montana,United-states - 59801
Detailed description is Do you seek greater insights from the data in your organization? At QuestMT, learn marketing analytics from nationally renowned thought leaders.
Thursday, September 17.
Early Evening:.
Welcome & Opening Reception.
Holiday Inn outdoor patio [featuring local cuisine, craft beers, and other local delights].
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Friday, September 18.
This day is packed with featured presenters, Q&A time, panel discussions, and training.
Throughout the day, there are meaningful opportunities to network and discuss critical marketing analytics issues.
In addition to lunch, light snack breaks are also included.
Friday’s activities will be scheduled on the University of Montana campus.
Specific location TBD..
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Morning:.
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Featured Presentations + Q&A.
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“Analytics for Good”.
Marc Mertens, CEO, A Hundred Years, Los Angeles CA.
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“The Metrics that Matter: How to Build Performance-Driven Marketing Campaigns”.
Paul Roetzer, CEO of PR2020, Cleveland, OH.
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Measurement matters now more than ever.
Marketing executives and business leaders are drowning in data.
They have access to powerful tools that produce endless streams of information about contacts, including visitors, leads and customers.
However, data without analysis is simply noise.
In this presentation based on Paul Roetzer’s new book, The Marketing Performance Blueprint, you will learn how to: align marketing KPIs and campaigns with overall business goals bring structure and meaning to numbers; and adapt campaign strategies in real time based on results (or lack thereof)..
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Panel Discussion .
Topic: TBD.
Jane Crisan, COO & President, R2C Group, Portland.
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Lunch:.
Montana-style BBQ.
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Afternoon:.
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Featured Presentations + Q&A.
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“Demystifying Big Data”.
Young-Bean Song, Principal, Analytics DNA, Seattle, WA.
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Training .
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“Learning to Talk the Talk with your Data Scientist”.
Dr.
John Chandler, Principal, Data Insights, Minneapolis MN.
Maziar Sattari, VP, Turn, Seattle WA.
Jason Hoffman, CEO, Ars Quanta, Seattle WA.
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Learn about some of the key tools that practitioners are using to do research on real-world questions.
Learn how these tools fare when introduced into the wild.
Learn the most important techniques in data science and the most applicable algorithms used across multiple industries.
Clarify your understanding of the role of machine learning in data science..
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Break & Networking.
Gianchetta Piazza [light appetizers and beverages].
Gallagher Business Building.
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Closing Panel Discussion.
Topic: TBD.
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Evening:.
Dine-Around: “Follow the Conversation”.
Hosted dinners, with speakers and sponsors, at various Missoula restaurants.
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